Mumbai, April 17th, 2023: The Flipkart Foundation has partnered with Pratham InfoTech Foundation (PIF) for the initiative Digital Literacy and 21st Century Skills for Employability. Under this initiative, youth between the age group of 18 to 35 will be trained and equipped with employability skills at the Pratham InfoTech Foundation’s Centres across Mumbai. Led by PIF, this training consists of a hybrid model which covers the domain of employability through digital, peer and activity based learning.
This 12-month project will train youth for free across five centres in Mumbai- Mulund, Chembur, Worli, Dahisar and Antop Hill. It will directly benefit 1,250 youth from underserved sections of society by making them industry-ready for employment opportunities and also positively impact about 3750 extended family members indirectly.
Commenting on the partnership, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart and Board of Director, Flipkart Foundation, said “Enabling access to education and skills that provides youth not only with technical and vocational but also core employability skills is a core focus area for us at the Flipkart Foundation. We are humbled to announce our partnership with Pratham InfoTech Foundation, which is in line with our aim to support livelihoods through direct and indirect employment creation for the youth of this nation. With this partnership, we continue to carry forward Flipkart Group’s efforts towards bringing opportunities for underserved communities, whilst also catering to India’s digital literacy and learning.’’
Founder and CEO of Pratham InfoTech Foundation, Prem Yadav said, “Digital literacy and 21st Century skills are the key factors that enable job opportunities worldwide. We are launching this Project to empower youth from underprivileged backgrounds by providing them with training that makes them proficient in employability and soft skills along with keeping their demand in today's job market. We are grateful to the Flipkart Foundation for the support we have received and together, we hope to create a positive impact in the lives of the beneficiary youth and their families.”
As a part of the training, PIF will provide beneficiaries with laptops for group-based projects which will act as a catalyst for peer learning. The content used in the program will majorly be video based tutorials, which will be available for reference through Digital Sakshar Free Learning App, website and YouTube channel. Post completion of training, the students will be awarded certificates and eventually get placement opportunities through job fairs with leading partner employment firms.
