New Delhi, December 26, 2025: Feeding India, a not-for-profit organisation working to reduce hunger and malnutrition, has launched a new film-led campaign celebrating the collective impact of everyday giving by Zomato and Blinkit users, which has enabled nutritious meals for over 140,000 children across India every day.
Titled The Joy of a Good Meal, the campaign underscores how small, voluntary contributions made through the Zomato and Blinkit platforms translate into large-scale nutritional support for underprivileged children. The film captures the simple joy of a satisfying meal through a series of multilingual vignettes featuring children from different parts of the country, reflecting India’s cultural diversity and shared experiences around food.
The campaign also highlights the role of digital transparency in encouraging continued participation. Users can track their individual contribution by searching for “Feeding India” within the Zomato or Blinkit apps, where a personal impact tracker displays the number of meals supported through their donations.
A Feeding India spokesperson said, “Hunger should never be the barrier between a child and their potential. Through Feeding India, we make a simple but powerful promise: every student will have access to nutritious, quality meals that sustain them as they learn, grow, and dream. Our deepest gratitude goes to each person walking this path with us, you are helping create a future where every child can flourish.”
The campaign reiterates Feeding India’s focus on leveraging technology, partnerships and community participation to address food insecurity at scale, while reinforcing the idea that collective micro-donations can drive meaningful social impact nationwide.
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