Surat, May 10, 2023. CLEAR, one of the fastest-growing bottled water brands in India, has tied up with Recycle.Green in its endeavor to become a Zero Waste Brand. The brand, which celebrated its 18th anniversary on May 7th, pledged towards efficient recycling of waste through all its channel partners. This will ensure it recycles the same quantity, and subsequently twice the plastic waste it generates. CLEAR is targeting to reduce plastic consumption by 1800-2000 tonnes every year and becoming plastic-negative by 2027.
Under this tie-up, Recyle.Green will help CLEAR to reduce plastic waste by initiating a pan India drive with all its channel partners. It will be incorporating its framework deep into the system to help CLEAR achieve its goals of plastic waste management.
On this tie-up, Mr.Nayan Shah, Founder & CEO of Clear Premium Water affirmed “As we forge ahead to make CLEAR, India's Clear Choice we recognize the mounting concerns about plastic waste and the critical need for effective plastic waste management. Owing to this and our efforts to create a CLEAR DUNIYA, this partnership will help us take decisive actions to reduce plastic waste and repurpose recycled plastic for practical use.The tie-up with Recycle. Green is a clear step in this direction and just one of the several initiatives we are working on as a part of our ESG goals,”
As a part of its tie-up, CLEAR has created a framework to collect all the plastic waste generated at plants and used bottles and divert them for recycling. It is sensitizing and training its employees, distributors, and sellers about the Zero Waste mission and creating rewards and incentives for plastic recovery and recycling. Also, it is offering incentives and discounts for customers on recycle green app to promote zero waste culture and greater engagement with waste collectors and recyclers. There is a focus on making ESG a culture at CLEAR through training and awareness.
Their manufacturing unit in Surat, which is already a zero-discharge, green manufacturing facility, uses 35% less plastic than conventional bottles. They intend to replicate the same technology in all their plants across India which would help them meet their goal of reducing plastic consumption by 1800-2000 tonnes a year.
CLEAR aims to achieve net-zero carbon emission by 2030 through initiatives like tree plantation, using recycled paper and recycled furniture, using electric vehicles for logistics, renewable energy sources for manufacturing, and using renewable plant sources for packaging to reduce its carbon footprint. These initiatives will also help reduce plastic pollution and support its plastic-negative initiative.
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