Building a sustainable future: Crompton transitions to energy efficient fans to reduce electricity consumption

Mumbai, March 1, 2023: Leading electrical company Crompton Greaves Consumer Electricals has led the compliance of new Bureau of Energy Efficiency (BEE) norms with switching its entire ceiling fan range to energy-efficient star-rated fans, beginning 2023.

With the move, Crompton has aligned itself with the Government’s vision of achieving its Sustainable Development Goals (SDGs), reiterating its commitment to energy efficiency.

The company detailed out its product portfolio, technological prowess, distribution strategy and communication plan that supports this massive transition at an informative media roundtable event held in Mumbai on March 1.

The ceiling fan is one of the most used appliances across Indian households, contributing around 15% to the overall electricity bill per household. Given the indispensable daily use of ceiling fans, any improvement in their energy efficiency is bound to have a big impact on overall electricity consumption.

Crompton has dominated the ceiling fan industry with a leading market share and with its energy efficient ceiling fan portfolio, it is well-placed to lead the massive transformation and continue to build focus on energy conservation in the country.

The company’s has taken several steps to ensure the crucial transition towards the energy efficient ceiling fan portfolio.

According to the company, it introduced more than 300 energy efficient star rated ceiling fans, which involved process transformation across all its 9 different production plants. The company also conducted more than 2500 air delivery tests across fan portfolio test before sending the products out in the market.  

In addition to this, the company has also revealed a new TVC titled “Bachat ab sabke budget mein” to educate the consumers and highlight how it products are are both affordable and energy-efficient.

Mathew Job, CEO & Executive Director - Crompton Greaves Consumer Electricals Ltd. said, “This transition to energy efficient fans is in line with our sustainability agenda. Ahead of this switch-over to more energy efficient star rated fans, we devised an extensive strategy to ensure a seamless and successful transition. As the market leader, we wanted to enable all consumer segments to “Switch to Save” energy by purchasing Crompton Fans across a wide price range, thereby bringing an energy revolution in fans.  With our promising technology and legacy as a trusted brand, we are confident that we will continue to be the product of choice in this new era of energy efficient appliances while aligning with the Government’s vision of building a sustainable future.”

Sachin Phartiyal, VP - Fans, Crompton Greaves Consumer Electricals Ltd. further said, “Today, with energy efficiency being a key narrative, it is essential for us as an organization to create solutions that will help consumers make more informed choices. The new range of star rated fans comes with Activ Power & Activ BLDC technology which is not only superior but also provides the “Right to Save” across all consumer price segments. With the energy efficient range starting from as low as Rs 1500 onwards, it incentivizes the consumer to “Switch to Save” energy at an affordable cost. This not only provides the consumer with the option to save but also goes hand in hand with the overall goal of environmental sustainability.”

He further added, “With the consumer becoming more invested in energy efficient products, Crompton has a slew of Activ BLDC fans like Energion that does not compromise on air comfort, breeze and delivery while providing energy savings of up to 60% on monthly electricity bills.”