Mumbai, July 21 2025: Bisleri International has entered into a strategic partnership with EcoLine Clothing, the sustainable fashion brand of Shree Renga Polyester Pvt. Ltd., to convert used PET bottles into fashion and lifestyle products. A formal Memorandum of Understanding (MoU) was signed at Bisleri’s headquarters in Mumbai to mark the collaboration.
Under the partnership, PET bottles collected through Bisleri’s flagship plastic recycling initiative, Bottles For Change, will be processed using EcoLine’s advanced bottle-to-fabric technology. The recovered plastic will be used to manufacture products such as jackets, uniforms, bags, and other apparel. The technology includes dope dyeing and nanotechnology, offering added durability and reduced environmental impact.
The MoU was signed by Mr. Angelo George, CEO of Bisleri International, and Mr. Sankar K, Chairman of Shree Renga Polyester, in the presence of Mr. K. Ganesh, Head of Sustainability and CSR at Bisleri International, and Mr. Senthil Sankar, Managing Director of Shree Renga Polyester and Co-founder of EcoLine Clothing.
Commenting on the initiative, Mr. Angelo George, CEO of Bisleri International, said, “Plastic pollution is one of the most pressing environmental issues India faces today. At Bisleri, we believe managing plastic waste is not just an environmental responsibility but also an economic opportunity. Our partnership with Shree Renga Polyester through its EcoLine brand is a significant step forward in extending the life cycle of used plastic. Together, we are not just recycling PET bottles—we are reimagining their potential by transforming them into sustainable fashion and lifestyle solutions.”
Mr. Sankar K, Founder & Chairman of Shree Renga Polyester Pvt. Ltd., added, “This collaboration is a powerful example of how two mission-driven organizations can create environmental and social impact at scale. At EcoLine, we believe sustainability must be visible, wearable, and affordable. With Bisleri’s nationwide collection network and our vertical integration, we’re excited to close the loop on plastic waste.”
In addition to product innovation, the partnership will also focus on consumer education, awareness campaigns promoting green fashion, and transparent reporting on environmental impact.
The initiative is positioned as a scalable model in circular economy and sustainable fashion, highlighting the potential of cross-industry collaboration to address environmental challenges.
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