New Delhi, October 31, 2023: Ashwin Sheth Group has released a new campaign #WelcomingDevi that blends the festive spirit with a message to inspire inclusion and acceptance of the girl child. Conceptualized by Gozoop Group and crafted by Realatte Ventures, the campaign captures the essence of the festival and the fact that a home not just four walls but a place where each member is loved and cherished.
Bhavik Bhandari, Chief Sales and Marketing Officer (CSMO), Ashwin Sheth Group, shared his thoughts on the campaign, stating,"Our festive season campaign delivered a profound message that aligns seamlessly with our mission of fostering a sense of belonging and inclusion. It celebrates love, warmth, and acceptance – values that are at the core of Ashwin Sheth Group's ethos. The campaign's resonance with socially-conscious homebuyers depicts the growing importance of investing in homes that reflect the values we hold dear."
“We were thrilled to partner with Ashwin Sheth Group in producing this heart-warming film in a record time. When the challenge was presented to us, we were excited to transform an idea into a visual treat. This venture marks a milestone, and we are eager to craft many more cinematic gems for the Ashwin Sheth Group in the upcoming months”, added Rohan Shah, Co-Founder, Realatte Ventures.
The campaign video follows a family's journey of welcoming a little girl from an adoption centre. It portrays the whole family coming together to welcome a new member into their family. Their happiness shines through as they share moments of laughter and joy during the Navratri Puja. The video showcases the transformative power of love and family, reminding us all that the festive season is a time for not only celebrating the goddesses but also embracing the gift of a new family member.
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