New Delhi, July 21, 2025: UNIREC, India’s first fashion brand made entirely from recycled fabric, has launched a new social impact initiative, ‘Project Sundri,’ that combines sustainable fashion with women’s empowerment. The initiative aims to upcycle one million products by 2030, while offering underprivileged women new opportunities for financial autonomy and skill development.
Project Sundri encourages customers to return used UNIREC t-shirts via the brand’s website. These garments are then transformed into new products—such as laptop sleeves, tote bags, and pouches—by trained women artisans. The artisans are identified and supported through a partnership with Srujna Foundation, a Mumbai-based NGO dedicated to women's economic empowerment.
“This isn’t just fashion, it’s transformation,” said Kapil Bhatia, Founder & CEO of UNIREC. “Every product we upcycle through Project Sundri holds the energy of a second chance—for clothes, for women, and for how we consume. As we like to say, ‘Yahaan Har Dhaaga Dobara Zinda Hota Hai,’ aka, each thread lives again. This initiative revives not just fabric, but forgotten futures. This is sustainability that feels, breathes, and belongs.”
The initiative was officially launched on UNIREC’s foundation day and is named in honour of the founder’s grandmother, Sundri Bhatia, symbolizing resilience and resourcefulness. Each handcrafted item features a unique identity tag, sharing the story of its creator.
In its pilot phase, Project Sundri has already produced over 300 upcycled products, created by 10 women artisans. With plans to expand its reach, UNIREC envisions building a nationwide movement that not only minimizes textile waste but also creates economic opportunities for thousands of women by 2030.
As the project scales, UNIREC will also roll out new product lines, storytelling campaigns, and collaborations to further amplify its environmental and social impact across the country.
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