Bengaluru, September 28, 2023. The/Nudge Institute, a non-profit organization focused on poverty eradication in India, has partnered with DailyRounds, India's largest academic network of doctors, for their 'End Ultra Poverty Program.' This initiative aims to empower women from ultra-poor families by establishing sustainable local livelihoods, breaking the cycle of ultra-poverty. The partnership's objective is to create sustainable livelihoods for 400 women in rural communities within the Latehar and Lohardaga districts of Jharkhand over the next three years.
Focusing on marginalized women and families in underserved rural areas of Jharkhand, this collaboration addresses the critical issue of ultra-poverty. Houses are selected based on specific criteria, and once chosen, they receive grants and asset transfers. The selected livelihood activity for women in these households is goatery and piggery, chosen based on market opportunities. The women will also receive training in practical implementation of livelihood activities, income management, and access to village marketplaces.
While commenting on this initiative, Mr. Vineet Bagri, the CEO of DailyRounds said, “Since our beginning, with our efforts at DailyRounds& Marrow, we've been creating a positive impact on the healthcare sector of India. However, the satisfaction of being on the ground, directly involved, and effecting change in 400 households, thus positively influencing over 1000 lives, is truly remarkable. Our commitment to creating a positive influence on those around us has always been at the core of our brand's efforts. We take pride in the fact that our partnership with The/Nudge allows us to uphold this principle and continue making a difference”.
The 'End Ultra Poverty Program' is based on the graduation model pioneered by BRAC and is one of the few evidence-based programs proven to empower those living in ultra-poverty over an extended period. Since its inception, The/Nudge has successfully trained over 7,500 women across India, assisting them in breaking free from ultra-poverty.
"Jharkhand is India's second poorest state, where a significant number of households struggle to eat two square meals a day. The lack of land, water resources and livestock compounds the problem. We thank DailyRounds for recognizing this critical need to serve the poorest of the poor, and partnering with The/Nudge Institute (Centre for Rural Development) to enable 400 women-led households in building livelihoods,” said Atul Satija, Founder and CEO of The/Nudge Institute.
DailyRounds has allocated nearly 6 crores for impactful Corporate Social Responsibility (CSR) initiatives this year. Notably, over 60% of last year's CSR funds have been allocated to support The/Nudge's initiative over a three-year period. The program's progress and outcomes will undergo regular monitoring and evaluation to ensure the desired impact. The company also has upcoming CSR efforts in the fields of education and healthcare research.
