New Delhi, October 09, 2023: ITC’s Feel Good with Fiama Mental Wellbeing Survey, now in its 3rd year on Mental Health Day, provides insights into young Indians' attitudes towards mental wellbeing and mental health. Commissioned with NielsenIQ, the survey explores the beliefs, behaviors, major stressors, and de-stressors among GenZ and Millennials. Here are the key findings:
Cinema's Influence:
- 82% believe TV/OTT can impact perceptions about mental health.
- 77% feel that TV/Movies and OTT content can drive discussions on mental health.
- 78% think 'dramatic' representations of mental health can discourage people from seeking treatment.
- 79% believe positive portrayals in movies can help combat stigma.
- 81% feel that celebrities can have a strong impact as mental health advocates.
Work and Career:
- Work pressure and career-related decisions are top stress factors.
- Gen Z surpasses Millennials by 18% in career anxiety.
- 9 out of 10 Indians experience stress at the workplace.
- 62% are stressed about returning to physical work.
- Over 57% of Gen Z associate career decisions with mental health issues.
Relationships:
- 38% of Indian women cite toxic relationships as a top factor affecting mental health.
- 64% believe societal standards lead to burnouts.
- 82% feel that their parents would be supportive if they sought therapy.
- Only 29% consider siblings as confidantes in mental health journeys.
- Partners fare slightly better at 31%.
Health & Wellness:
- 72% know someone affected by mental health issues.
- 86% of Mumbaikars turn to therapy as a last resort.
- 84% believe that mental health issues are nothing to be ashamed of.
- 54% state that mental health is as important as physical well-being.
- 58% use yoga, meditation, and exercise to combat stress.
Attitudes and Coping Mechanisms:
- 67% of Indian Gen Z and 63% of Millennials believe their generation is redefining FOMO to "Fun of Missing Out."
- 51% of Indians who believe social media has a positive impact turn to online counselling.
- Music is the preferred choice for 86% of Indians to cope with stress and negativity.
Speaking about the survey, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said “It is heartening to note some of the positive shifts that have taken place in understanding mental health with the gradual increase in awareness campaigns and discussions. The Fiama Mental Wellbeing Survey continues to provide the spotlight on India’s youth and their attitude towards mental health and well-being. In its 3rd edition, the survey unveils some critical facts that can definitely be a catalyst for more widespread conversations, a more nuanced understanding of the issue as well as enhance mental health support. Fiama’s endeavour to make mental wellbeing a more proactive conversation goes beyond just provoking a thought. In collaboration with MINDS Foundation, it also enables access to subsidized virtual therapy.”
These findings illustrate evolving attitudes towards mental health among young Indians and the need for positive portrayals in media, improved workplace support, and stronger relationships to address mental wellbeing effectively.
