Mumbai, July 24, 2025: FedEx Express and Magic Bus India Foundation have jointly launched the Cyber Safe India Campaign, a nationwide initiative aimed at strengthening digital safety awareness among youth and underserved communities. The campaign is expected to reach over 200,000 individuals across 13 states and 29 cities through Magic Bus’ extensive network of livelihood centers and colleges.
The initiative is designed to promote responsible digital behavior and equip participants with the knowledge to avoid cybercrimes. The outreach strategy includes street plays, digital safety sessions, awareness camps, and collaboration with local cybercrime officials to foster safe online practices at the grassroots level.
Nitin Navneet Tatiwala, Vice President of Marketing, Customer Experience, and Air Network at FedEx, Middle East, Indian Subcontinent, and Africa, said, “In today’s hyperconnected world, awareness is our strongest defense against cybercrime. The Ministry of Home Affairs reports that over INR 43.86 billion has been safeguarded through 1.3 million citizen-reported fraud cases, showcasing the critical impact of awareness and prompt reporting in combating cybercrime. At FedEx, we are proud to support initiatives that help people stay alert, stay safe, and navigate the digital world with greater confidence.”
Jayant Rastogi, Global CEO, Magic Bus India Foundation, added, “As India moves towards a digital-first economy, safe and informed digital participation has become essential. Our collaboration with FedEx enables us to scale cybersecurity awareness, seamlessly integrated into our life skills and employability program. The Cyber Safe India Campaign is a step towards realizing the vision of a truly inclusive Digital India by ensuring that youth and communities are equipped to navigate the digital world safely.”
The campaign is being implemented in collaboration with the Centre for Development of Advanced Computing (C-DAC) under the Ministry of Communications and Electronics, and will engage with State Cyber Cells to strengthen regional coordination.
This initiative represents a strategic effort to build digital literacy and resilience among marginalized populations, contributing to the government’s broader vision of a safer and more inclusive digital ecosystem.
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