New Delhi, September 16, 2023: DECATHLON has once again partnered with the ‘World Cleanup Day’ organization to promote responsible sports activities alongside playground cleanup. DECATHLON, a sports retail company, is known for designing technical products and providing online and in-store services. Their flagship project, ‘World Cleanup Day’, is an annual event held on the third Saturday of September. The event focuses on waste collection and environmental preservation, fostering community involvement and meaningful connections among individuals passionate about the environment. This pan-India event combines fun with sustainability, bringing together teammates, families, and friends through shared interests. Activities include beach cleanups, hike plogging, cycling events, and digital cleanups. This year, more than 60 events will take place across 50 cities to clean and protect playgrounds.
Annie George, Sustainability Leader, DecathlonIndia said, “DECATHLON is elated to be yet again partnering with World Cleanup Day to contribute to better waste management in our cities and contributes towards our consistent effort as an organization towards the same, which we believe is important for sustaining communities. This partnership highlights the common values of sports and ecology. Reconnecting with the environment sustainably along with friends and families is one step forward to take charge of creating an impactful change in our surroundings. The collective participation of DECATHLON teammates at 60+ events across 50 cities is sure to bring forth the right team spirit to take charge of protecting and cleaning playgrounds. We are excited to be part of making a change towards a healthier and more sustainable environment where our future generations can flourish.”
Training on waste segregation and composting is provided by vendor partners to raise awareness of sustainable practices. Zero-waste solution vendors will educate attendees through stalls. Last year, the event featured 35 cleanup events across the country, resulting in the collection of around 1,482 kg of litter. With an expected participation of approximately 5,000 people this year, the cleanup will improve playgrounds and enhance green spaces for communities and the environment.
