Bengaluru, 2 October 2020: With an aim to train Non-profit organisation (NPOs), Credibility Alliance, Rise Against Hunger India and Kaizzen have launched ‘DigiKushal’ project on the eve of Gandhi Jayanti. The target is to train 2000 NPOs by the end of the second year of the project.
This project aims to encourage Indian non-profit organisations spread across the country to embrace technology and use digital tools to enhance their governance, management, program delivery and community impact. This will be done through a series of training and immersion programs. It will also bring together NGO leaders, board members, IT and communication teams, CSR foundation communication teams, Individuals interested in India’s social impact sector and IT leaders interested in NPO digitisation.
Speaking on the initiative, Executive Director of Credibility Alliance Dr. Harish Vasishth said, "The increased use of technology has been at the forefront for NPOs, be Income Tax, FCRA registration or quarterly disclosure or tax compliance. Treading on these lines, we are focusing on the empowerment of grassroots NPOs for digital inclusion, development impact, and sustainability."
Through the initiative, they will identify at least 2000 grassroots NPOs and will develop their understanding, skills, and systems for digital transformation. Based on the need-assessment of NPOs, they will also build, develop and test tools and communication platforms. They are also planning to organize region-wise orientation and training programmes.
Adding on to this, Executive Director of Rise Against Hunger India Dola Mohapatra said, "NPOs are now forced to rethink how they communicate about their work to the outside world. The donor and fundraising world is also changing at both institutional and individual levels, which can be harnessed effectively through digital engagement."
Founder and CEO of Kaizzen PR Services Vineet Handa said, "This initiative is aimed at bringing about a change in the social sector and to bridge this digital divide. DigiKushal will sensitize the NPOs on various dimensions of digital communication and marketing, the importance and urgency of learning the digital way."
The initiative will begin with workshops and interactive training in the batches of 30-40 participants. Credibility Alliance will develop mechanisms and linkages for follow-up support and assistance to help in digital engagement and transformation.