New Delhi, April 28th, 2024: Global Customer Experience (CX) solutions provider Concentrix recently launched their “Go Clean, Go Green Campaign,” comprising of cleanliness drives for public spaces including roads, streets, beaches, rivers, and lakes, in addition to waste management campaigns. The initiative commenced in Gurgaon, with subsequent phases planned for Chandigarh, Vadodara, and other Concentrix locations across India.
The campaign incorporates tree-planting efforts, ranging from Miyawaki forests to roadside planting and sapling distribution. The initiative also aims to educate, raise awareness, and inspire employees ("gamechangers") to proactively take charge in creating a more sustainable future through environmental cleanliness and responsible practices.
The company aims to engage over 2000 volunteers, including “gamechangers” and stakeholders across the country. They plan on encouraging participation through an awareness campaign conducted via emails and social media. The initial drive in Gurgaon saw an impressive participation of 500 volunteers collecting 1700 kilograms of waste.
Speaking about the growing significance of sustainability for global organisations, Mr. Harish Bhardwaj, Vice President & Head of CSR, India, Concentrix said “Organisations across the world are embracing sustainability and reducing their carbon emissions. While these organizations are keen on larger investment opportunities and clientele, it becomes imperative for them to recognise their pivotal role in contributing to ensuring a sustainable future, as responsible global citizens.”
Concentrix is among a large number of global companies that are focusing on sustainable investments and reducing their environmental footprint. According to a Morgan Stanley survey conducted across the US, Europe, and Japan, 77% of over 2,000 surveyed investors were more attracted to companies that had adopted ESG strategies. This interest was translating into action, with almost 60% of respondents planning to invest more sustainably in the coming year.
Mr. Bhardwaj pointed out that besides investment opportunities, consumers have also become active participants in holding companies accountable for their environmental practices. This was evidenced by nearly 50% of the surveyed consumers reporting willingness to pay a premium (59%) for products perceived as sustainable or socially responsible in 2021.
Concentrix prioritizes sustainability and social responsibility as core values with various environmental initiatives organised globally, including the Green Build and Carbon Challenge programs. Building upon these existing efforts, the latest ‘Go Clean, Go Green Campaign’ aligns well with the organisation’s environmental commitments. It currently operates across 40 countries in 6 continents having over 100 Fortune Global 500 companies and over 115 global disruptor companies among their clients.
