New Delhi, 15 September, 2020: Leading vehicle manufacturer Mahindra & Mahindra has spent Rs 126.59 Crore on various CSR activities in financial year 2019-20. The Corporate Social Responsibility (CSR) expenditure of the Indian Multi-national company headquartered in Mumbai, exceeded the prescribed budget by a significant 19%.
"In Financial year 2020-21, M&M invested a total of Rs 126.59 crore in various CSR projects to positively impact the communitiesin which we operate," the company said in its financial statement.The CSR money spent by the company also included Rs. 20 crores contributed to the ‘Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund’ (PM CARES Fund).
The average net profit of the company for last three financial years stood at Rs. 5,328.18 Crore. Accordingly, the prescribed CSR budget for the year 2019-20, calculated as 2 % of the average annual profit of the company over last three years, was Rs 106.56 Crore.
However, the company led by Anand Mahindra spent Rs 20 Crore more than the prescribed budget on the CSR activities.
M&M - Key CSR projects:
Some of the key projects undertaken by the company below:
Project Nanhi Kali: Nanhi Kali is M&M’s flagship CSR project that supports the education of underprivileged girls in India. Currently, the project supports the education of 1,74,681 Nanhi Kalis across 6,001 academic support centres, in 9 states.The project provides 360-degree support to girls from Class 1 to 10, including two hours of free after-school remedial classes every day, and an annual school supplies kit to enable them to attend school with dignity.
Mahindra Pride Schools (MPS): The Mahindra Pride School is a unique 90-day livelihood training programme for youths from socially and financially disadvantaged communities. With a 100% placement record, the nine schools in Pune, Patna,Chandigarh, Srinagar, Hyderabad, Varanasi and three in Chennai, trained and placed 6,045 students in FY 2019-20.
The company additionally trained 1,01,391 students through 2,374 Mahindra Pride Classrooms conducted through ITIs, Polytechnic and Arts & Science Colleges in 16 States.
Project Hariyali: With the aim of adding 1 million trees to India’s greencover every year, Mahindra Hariyali was launched in 2007. The Mahindra Group planted over 1.52 million trees in FY 20 under the project,out of which Mahindra & Mahindra planted 1.32 million trees, taking the total tally to 17.93 million trees.
Saving Lives with Safer Roads: The company partnered with Save LIFE Foundation and Maharashtra State Road Development Corporation Limited (MSRDC) to create India’s first Zero Fatality Corridor on the Mumbai-Pune Expressway through interventions in 4Es i.e. Engineering, Enforcement,Education and Emergency Response.
For its CSR activities, the company won three awards at National CSR Awards Ceremony, organised by the Ministry of Corporate Affairs. This included the Excellence in CSR for its flagship CSR project Nanhi Kali.
Major CSR projects: Where did the money go?
| CSR Project | Implementation areas | Actual spent (in Rs Crore) |
| NANHI KALI –Providing Educational support (material& academic) to under privileged girls in India through an after-school support program. | Across 9 states including: Andhra Pradesh,Gujarat, Karnataka, Madhya Pradesh,Maharashtra, Punjab, Tamil Nadu, Uttar Pradesh, West Bengal | 16.45 |
| RISE FOR SAFE ROADS – Creating India’s first Zero Fatality Corridor on the Mumbai Pune Expressway through interventions in 4 Es i.e. Engineering, Enforcement,Education and Emergency Response and implementing the ADAPT™ Program through which safe driving training is given to long haul truck drivers. | Maharashtra | 5.33 |
| GYANDEEP – The program provides Scholarships, Digital Education, Career Guidance,Mentoring, Books & Stationary, Abacus Learning Module and Infrastructure Improvement support. | Maharashtra,Uttarakhand, Telangana,Rajasthan, Tamil Nadu, Punjab, Uttar Pradesh and Madhya Pradesh | 5.19 |
| MAHINDRA PRIDE SCHOOL– Provide livelihood training for youth from socially &economically disadvantaged communities. | Andhra Pradesh, Bihar, Delhi, Gujarat, Jammu & Kashmir, Haryana, Kerala,Maharashtra, Punjab, Rajasthan,Tamil Nadu, Telangana, UttarPradesh, West Bengal | 15.00 |
| SEHAT – The program provides Ambulance Services,regular Mobile Dispensaries,Medical Camps, Cancer Care programs, holistic HIV-AIDS Program, Mother & Child Care, Immunisation outreach,Nutritional support, Providing Safe Drinking Water, Awareness Camps, Pest Control Services,Dialysis and Infrastructure Development. | Maharashtra,Uttarakhand, Telangana,Rajasthan, Tamil Nadu, Punjab, Uttar Pradesh, Jharkhand,Madhya Pradesh | 4.79 |
| SWACHH BHARAT ABHIYAN– Cleanliness and Awareness Drives. Construction of Toilets, adopting public Infrastructure for Development, maintenance and upkeeping. | Maharashtra, Uttarakhand, Telangana, Rajasthan, Tamil Nadu, Chandigarh,Punjab | 4.57 |
| PROJECT HARIYALI – Tree plantation to improving green cover &protecting bio-diversity in the country. This also helps in providing livelihood support to tribal farmers growing coffee in this region. | Araku, Andhra Pradesh, Maharashtra, Uttarakhand, Telangana,Tamil Nadu, Rajasthan, Jharkhand, Bihar, Uttar Pradesh,Punjab,Madhya Pradesh,Gujarat | 5.99 |
| KRISHI MITR– The program includes micro nutrient soil testing, advisory services, drip irrigation, Agri extension services, dairy farming,permaculture farming,infrastructure development and deployment capacity building resulting in improvement in agricultural productivity Project Prerna - Empowering farmers through deployment of gender friendly farm equipment. | Maharashtra, Madhya Pradesh, Rajasthan, Karnataka | 6.39 |
| PM CARES – Donation to ‘Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund’ to support COVID-19 Relief efforts. | National | 20.00 |
*Only selected CSR projects have been listed above **Source: M&M Annual Report 2019-20
The CSR Committee at the company is headed by Dr Vishakha N Desai who is the Chairperson of the committee. Mr. Anand G. Mahindra is also the member of the CSR committee at M&M.
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