Bangalore, 1 October 2020: To extend support to communities in need during the Covid-19 pandemic, e-commerce marketplace Flipkart has partnered with GiveIndia for DaanUtsav and GivingTuesday India - a one-of-a-kind online giving movement that encourages citizens, to donate towards causes they believe in.
Starting from October 2, Flipkart will highlight many such causes on its platform and encourage its employees, sellers, and consumers to make a positive impact through their contribution. The causes covered under GivingTuesday India and DaanUtsav 2020 includes a wide spectrum of issues in areas such as Skill Development, Sustained Livelihood and Inclusion and Empowerment of Women.
The e-commerce company is simplifying the process of donating by leveraging the power of technology to offer over 25 Crore of its users a seamless and convenient way to donate online for the benefit of the underserved.
Its customers will also be able to donate through Super Coins, which is a seamless and easy way of donating through their loyalty currency.
As the current health crisis has laid emphasis on social inequality, Flipkart through its wide reach and accessibility, will enable stakeholders to come forward and contribute to rebuilding the communities that have been disrupted in these unprecedented times.
Sustainability & Social Responsibility head at Flipkart, Mahesh Pratap Singh said "Our goal this festive season is to encourage giving to worthy causes and to try and serve communities that have been affected by the pandemic. We aim to inspire our ecosystem of consumers, employees and sellers to extend their support to the causes they support through the means of our platform."
E R Ashok Kumar, President, GiveIndia, said, "It is through partnerships with platforms like Flipkart that we will get closer to our vision of seeing every Indian giving back to society - now, with the pandemic, more important than ever."
Flipkart had recently partnered with GiveIndia to raise funds amounting to Rs 4 Crore for the organisation’s Covid Response Fund. Flipkart also utilised its Super Coins programme (a reward programme) to enable consumers to donate over 4 lakh masks to frontline workers and marginalised communities and nearly 8 Lakh meals to the poorest of the poor.
Pushpa Aman Singh, CEO of GuideStar India and the Global Leader for GivingTuesday India, said, "It is very important to make every single person realise that they have the capacity to impact lives, no matter how much or how little they have."
DaanUtsav is an annual festival that encourages selfless giving and celebrates generosity. It started with a handful of volunteers has now become a national phenomenon that takes place every year from October 2-8. GivingTuesday is a global generosity movement in 70+ countries that is anchored in India by GuideStar India as a DaanUtsav celebration.
