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Robin Hood Army launches #MissionSwades to combat hunger in rural India

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Mumbai, August 09, 2023. In a remarkable display of compassion and commitment, the Robin Hood Army (RHA), a volunteer-driven organization dedicated to uplifting underprivileged communities worldwide, is set to embark on an altruistic mission on the occasion of Independence Day. This philanthropic crusade, aptly named #MissionSwades, is poised to combat hunger in the remote corners of India and provide nourishment to those in dire need.

Under the banner of #MissionSwades, the Robin Hood Army has set its sights on a monumental goal - to serve a staggering 10 million meals across 1000 villages. By delivering wholesome meals and essential provisions to marginalized segments of society, the RHA team is poised to make a significant impact. A pivotal aspect of this mission involves fostering a sustainable connection with rural India, whereby each city pledges support to adopt 2-5 villages within a 50 km radius. The RHA's vision extends beyond immediate relief, aiming to establish comprehensive food, logistics, and mobilization networks, thereby ensuring a steady supply of rations to numerous villages through regular city contributions.

Monk Entertainment (Monk-E), a pioneering digital media company renowned for championing creators, has joined hands with RHA to amplify the reach of #MissionSwades. Through this collaboration, Monk-E will extend its support to ensure that the mission resonates across the length and breadth of India, rallying for backing and volunteers from every corner of the nation.

Leveraging their extensive network of illustrious and revered personalities, Monk-E is poised to stand in unwavering solidarity with the Robin Hood Army for their ambitious endeavor, #MissionSwades. This collective societal undertaking aims to unite people from all walks of life, coming together to provide millions of nourishing meals to the underserved communities residing in villages.

Akshat Jain, leading #MissionSwades from India said, “The largest pockets of hunger lives in the roots of our country- our villages. If we have to fight hunger at scale, focusing on rural India has to be the next base. We are excited to build towards this mission with #MissionSwades.”

“For Monk Entertainment, it is a heartwarming opportunity to serve our country in association with the Robin Hood Army. We are delighted to help amplify the message of #MissionSwades to the farthest corners of our country and in doing so, ensure to raise awareness and onboard more volunteers for a good cause. We are extremely honoured and delighted to serve the underprivileged of our country and play a small role in Robin Hood Army’s mission” said Viraj Sheth- CEO and Co-Founder of Monk Entertainment.

At its core, the Robin Hood Army remains steadfast in its commitment to address hunger at its roots. #MissionSwades serves as a clarion call for widespread awareness and participation, rallying the entire nation to effectuate a profound transformation in eradicating hunger from the very foundation of our country. As India prepares to celebrate its Independence Day, the Robin Hood Army's #MissionSwades serves as a poignant reminder of the shared responsibility to uplift those in need and build a more equitable society for all.

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