POPULATION HEALTH SERVICES INDIA

PHSI was established on 31st March 1999, with a mandate to work in the field of Maternal and Child Health focusing primarily on Family Planning and HIV /AIDS prevention. PHSI specializes in social marketing, which entails the promotion and distribution of health products at prices affordable to low income people through the existing wholesale and retail infrastructure. , The organization specializes in social marketing, which entails the promotion and distribution of health products at prices affordable to low income groups through the existing wholesale and retail infrastructure. PHSI s expertise in marketing, developing technical and informative materials and behavior change campaigns is acclaimed not only in India but also internationally. , PHSI started its Social Marketing Programme from 1999 itself, in partnership with other SMO s (Social Marketing Organization) by marketing Nirodh Deluxe, a SMO brand in four southern states of India. , PHSI started its independent Social Marketing Activities, with the delivery and promotion of Social Marketing Brand called THRIL under the Social Marketing Programme of the Ministry (SMP) of Health & Family Welfare. Subsequently PHSI was also given marketing rights for KHUSHI - Oral Contraceptive Pills (OCP s) under this programme. In 2003-04, PHSI was permitted the marketing of Nirodh Deluxe (Condoms) and MALA D (OCP s) in certain areas and another brand of condom KAMAGNI was also added to the list of contraceptives; priced low enough to meet the reach of the economically backward strata.