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Information, Education and Communication (IEC) are important components of the programme. These intend to create demand for sanitary facilities in the rural areas for households, schools, anganwadi, bal wades and community sanitary complex, activates carried out under this component should be areas specific and should also involve all sections of the rural population, in a manner, where willingness of the people to construct latrines is generated. IEC is not a one time activity. IEC strategy

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