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11 Farmer clusters have been formed in 5 panchayaths. The farmers used to sell their coffee bean to local vendors at a low price. Abhinavgram Society facilitated to sell their coffee bean to ITC Group as direct marketing and gave the farmers a premium price. the coffee price used to be Rs.100 per Kg and we have provided Rs.128 per Kg. So far we have we have sold 13 tonnes of coffee bean through this channel.

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