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Sr. Coordinator Breakthrough 2023

  • Deadline: Sep 20, 2023

  • Qualification (Education): Graduate

  • Experience Required: 3-6 Year

About Job Profile

Project Management/Coordination

Breakthrough is looking for a Sr. Coordinator - Public Relations (PR) for our work in Punjab. The position is based in Chandigarh with travel requirements across Breakthrough’s intervention districts. The role will be focused at building a media network in the state and coordinating media activities in the state. Broader role will be of PR-media communications, organizational positioning and operations in Gender Equity Curriculum Programs in Schools.

The Government of Punjab in partnership with Breakthrough and the Abdul Latif Jameel Poverty Action Lab (J-PAL) South Asia has introduced gender equity curriculum into the syllabus for government schools in the state from 2020.

Primary Responsibilities include

  • Build network with local journalist on the issue of gender in education, this will involve regular intervention, brand building and dissemination of organisational message
  • Plan and source material for media releases from within the organisation
  • Write press releases and prepare information for media
  • Operationalise the organisational PR strategy
  • Identify brand promotion opportunities and leverage them for spreading awareness about the organisation’s work, specifically related to gender in education
  • Build networks, partnerships and develop media relationships with media houses, media platforms and journalists on behalf of the organisation
  • Develop and support the media advocacy efforts of the organisation
  • Plan and execute media events for the organisation relates to media programs and relations. This may also involve travelling interstate. 
  • Mass Media Dissemination-
  • Work with the media dissemination agency to undertake and execute all media dissemination activities across programs (includes planning, determining ROI, reach and internal logistics and documentation).

Knowledge, Skills and Abilities:

  • Must possess excellent written and verbal communication skills in Punjabi, Hindi & English
  • Ability to operationalize strategy, excellent planning and organisation skills
  • Strong networking and presentation skills
  • Complete and in-depth understanding of media needs and media relationships
  • Accurate with strong attention to detail
  • Understanding of communication strategy and ability to translate key messages into content
  • 4 to 5 years’ relevant experience in news media or public relations agency.

Other Information:

Job Functions

  • Salary Range: NA LPA

  • Employment Type: Full Time

  • Work Mode: Work from Office

How to Apply

If you are interested in taking up the role, please apply through this link.

If you qualify and are interested in taking up the role, please apply through this link.

Apply Now
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Breakthrough

  • State: Punjab

  • City: Amritsar

About Organisation

Breakthrough was founded in 1999 with the mission of using arts and culture to bring human rights issues - especially violence and discrimination against marginalised groups -- into mainstream conversation and inspire critical mass of people to take action for change. Its award-winning music albums and campaigns have won innumerable awards and have stirred unprecedented discussion across India about women’s rights and brought the problem of domestic violence out from behind closed doors.

Earlier partnerships with the Ministry of Women and Child Development for dissemination of our media and IEC products ensures that the messaging reaches large numbers as can be seen by the Bell Bajao campaign that reached 130 million in Phase I and 110 million in Phase II.

The support was received pro-bono and is estimated to be worth INR 150 million. The Ministry has adopted Breakthrough’s MissionHazaar campaign on preventing sex selection under its flagship “Beti Bachao, Beti Padhao” campaign and is disseminating the TV spots, curriculum and communication guide in 12 Indian languages.

  • State: Punjab

  • City: Amritsar

Contact Details:

Contact Phone: 1141666101

Contact Email: karan@inbreakthrough.org

Date of Posting/Posted On: Sep 03, 2023
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