Develop innovative customer centric solutions that focus on reaching & engaging low-income women customers.

•     Identify practical solutions to that enable us to reach more women customers – above the line through cost effective channels or below the line through retail outlets, branches, community camps etc.
•     Design engagement solutions that increase financial literacy, the awareness of financial products and increase uptake and engagement of women with their financial service providers.

Use Market & Customer Insights:

•     Analyze data, understand customer & channel behavior to suggest interventions and suitable actions. Track and analyze customer engagement key metrics across various aspects of the project.

Drive adoption of marketing solutions:

•     Use own experience & strategic partners to drive the execution of customer reach & engagement solutions for successful project results.
•     Work directly with last mile channel / partners to implement solutions in field
•     Track & improve these solutions via data driven process to prove effectiveness, viability and scalability of solutions in field.
•     Establish relationships and work with a cross-functional teams (internal , vendors and partner bank’s) to ensure timely delivery of milestones.
•     Coordinate among various external support organisations such as last mile agencies (communications, design, marketing, training, agents etc.) to drive project success.