As the Senior Manager, Marketing, you will be responsible for developing and executing the marketing strategy for our brands across our India products - content, chatbots, and communities. This might need you to work with an external agency or bring SEO and ad-ops support in-house, making sure that we are using the right people, processes, and principles to produce great marketing and distribution results.

In this context, the role will need to be able to move, sometimes rapidly, from detailed, hands-on execution and supervision of execution to high-level discussions on the strategic direction of our work. They will also support the Creative Lead and Product Lead in understanding how the distribution and marketing strategy will need to inform the selection of the right channels, formats, and creative concepts. They will also work closely with our Evidence & Impact team to ensure that we are designing our campaigns in a way that we can best capture learnings around specific areas, for example, the ‘value for money’ data for on-ground versus digital.  Your responsibilities on a day-to-day basis include, but are not limited to:

• Building a marketing and distribution strategy for our brands and their products in India - taking inputs from research, youth, brand agency, Create Lead, Global Marketing Lead, and other stakeholders. Ensuring that the marketing strategy is aligned with the brand and program objectives.
• Building marketing capacity - whether via an agency or in-house- and onboarding, training and managing any in-house consultants - in order to deliver the marketing strategy.
• Supporting the Create Lead and Product Lead in ensuring that engaging, strategically  relevant content is regularly being delivered across all the decided touchpoints - mass and social media, communities, offline integrations, chatbot, etc. - weekly, monthly, and annual content calendar design and delivery
• Creating a marketing and rollout calendar and ensuring that it is socialized across stakeholders and kept updated.
• Monitoring and tracking data, working closely with Global Digital Marketing Manager,  to ensure that learnings are being incorporated into the marketing design.
• Developing and socializing marketing reports and learnings.
• Working closely with the Data Analytics team to ensure successful tracking and visualization of data in our dashboards
• Building on and evolving innovative ways in which to create and deliver content and product experiences that will deliver on the goals of the India brands and country strategy
• Understanding the learnings and data presented by the Impact team and work to improve the brand’s marketing - being a key part of the MERL (monitoring, evaluation, and learning) process

• Demonstrable experience in having developed and successfully executed marketing strategies and campaigns for a variety of brands and products.
• Strong interest and knowledge about content and marketing trends across digital, movies, TV, series, short  and long-form content
• An excellent portfolio that demonstrates deep integrated thinking and strong brand-building capabilities
• Ability to interact meaningfully with people of diverse backgrounds, personalities,and expertise (e.g., subject matter expert in Kenya and creative executive in Mumbai and legal department in London), backed by data when possible
• Strong working relationships within the Indian creative community
• Should be excited by technology and exploring content through products like chatbots, communities, blogs, etc.
• Ability to juggle multiple projects efficiently in a fast-paced environment while delivering outstanding results

What else you should know 

As we continue to scale and grow - we are hugely ambitious for our future, and we are looking for people who are driven to change the world for girls. 

Our teams are a diverse mix across sectors (non-profit and commercial) and specialisms (from  Brand and Creative through to Gender and Insight). You’ll learn and grow in an environment that will challenge you to think and work with a fresh perspective. In turn, you can expect to work somewhere where you will be stretched and developed in your role, a place where you can build your career and work with talented, engaged people committed to our cause. 

Girl Effect is committed to equal employment opportunity regardless of race, color, ancestry,  religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity, or expression. We are proud to be an equal-opportunity workplace. 

We are committed to building an organization that is increasingly representative of the communities that we serve. To this end, due regard will be paid to recruiting candidates with diverse professional, academic, and cultural backgrounds. 

We are committed to safeguarding and promoting the welfare of all those we work with and for, especially children and young people. We expect all staff to share this commitment to uphold standards in our safeguarding policy and our code of conduct.