Lead individual donor acquisition through offline and online mechanisms. (35%).

•     Assisting in Implementation of the strategy for acquiring individual donors using online and offline techniques.
•     Coordinating with F2F fund raising teams across cities to acquire new donors.
•     Driving existing fundraising channels at the same time developing newer methods and techniques to raise resources from individual donors.
•     Supervision of acquisition team and design of monitoring tools to maintain accountability of the agencies.
•     Set standards for acquisition teams to follow and comply. Also assist in providing training support, project visits and sharing of information on ActionAid with the f2f teams.
•     Support in implementing new fundraising products for marketing to individual donors and analyse and provide feedback on performance of existing products.
•     Ensure compliance with ActionAid brand and child protection policy by acquisition agencies and fundraisers.

Increase supporter base of individual donors to support Plan projects in India. (30%)

•     Increase supporter base of individual donors to support planned projects across states.
•     Assist in implementing the actionable points for mobilizing individual donors as per the marketing strategy to achieve the acquisition targets.
•     Drive existing fundraising channels at the same time develop new fundraising channels to tap individual donors.
•     Ensure agencies are able to deliver as per the agreed terms referred in Terms of Reference between ActionAid and agencies.
•     Extend fundraising operations in new cities while consolidating in existing cities.

Coordinate with Servicing and Retention Team. (10%)

•     Regular communication with Servicing and Retention team to improve efficiency, ensuring donor satisfaction and smooth functioning of donation handling, processing and realization. Also, this will lead to sharing information with the acquisition agency on servicing donors can expect.
•     Time to time sharing of expectations of donors with the servicing and retention team for ensuring donor satisfaction.
•     Provide relevant and accurate information for Fundraising Department.
•     Provide reports, documentation & analysis on the progress to Director – Fundraising.
•     Use database management system for supporting analysis and indicators which could be used for improving acquisition.

Strategic planning for Direct Marketing. (20%)

•     Prepare strategic plans for direct response with growth Initiative projections.
•     Prepare Annual budget for Donor Acquisition.
•     Give inputs for the preparation of the overall Marketing Budget, Strategies and the Marketing Plan.
•     Evaluate programme results, analyze effectiveness, and modify strategies based on results to ensure direct marketing budget and marketing ratios.
•     Assign projects to Marketing Officers, monitor and mentor to assure success.
•     Liaison with Marketing Agencies (Ad, Telemarketing, Face-to-face and other service providers for Marketing) that will lead to travel within the country for over 60 days in a year.
•     Manage segmentation strategies and identify new opportunities for future growth and direction.

Marketing Management. (5%)

•     Play a proactive role in Fundraising team in decision making of all fund raising activities
•     Provide leadership and organize the work assignments of Donor Acquisition in coordination with other teams in Marketing.
•     Build capacity of the Donor Acquisition staff on various marketing skills to open new avenues of growth.
•     Ensure all activities related to Donor Acquisition are in alignment with department goals.

Prior knowledge and experience of individual acquisition or marketing.

Have strong communication skills- both verbal and written

Have strong problem-solving abilities with attention to details/accuracy.

Have strong relationship building skills – internal and donor facing · Innovative, open, adaptive and flexible to new ideas and methods.

Have negotiation skills to deal with outsourced agencies.

Be a good team player and a gender sensitive co-worker.

have strong conviction and skills for the empowerment of the poor and disadvantaged groups.

Have strong drive, initiative and motivation, and be capable to inspiring, nurturing and motivating the team towards fulfilling organizational priorities.

have proficiency in all applications of MS Office, especially Word and Excel.

be willing to travel as required for work requirements.

Strategic planning for Direct Marketing. (20%)

•     Prepare strategic plans for direct response with growth Initiative projections.
•     Prepare Annual budget for Donor Acquisition.
•     Give inputs for the preparation of the overall Marketing Budget, Strategies and the Marketing Plan.
•     Evaluate programme results, analyze effectiveness, and modify strategies based on results to ensure direct marketing budget and marketing ratios.
•     Assign projects to Marketing Officers, monitor and mentor to assure success.
•     Liaison with Marketing Agencies (Ad, Telemarketing, Face-to-face and other service providers for Marketing) that will lead to travel within the country for over 60 days in a year.
•     Manage segmentation strategies and identify new opportunities for future growth and direction.

Marketing Management. (5%)

•     Play a proactive role in Fundraising team in decision making of all fund raising activities
•     Provide leadership and organize the work assignments of Donor Acquisition in coordination with other teams in Marketing.
•     Build capacity of the Donor Acquisition staff on various marketing skills to open new avenues of growth.
•     Ensure all activities related to Donor Acquisition are in alignment with department goals.