Strategic Communication Planning:
- Develop and implement national communication strategies aligned with the organization's overall goals and objectives.
- Collaborate with International communications team to identify key target audiences and create tailored communication plans to engage stakeholders effectively.
- Develop and operationalize team to ensure regional strategies align with the organization's brand identity and messaging.
Brand Management and Messaging:
Maintain brand consistency and ensure adherence to the organization's communication guidelines across all state initiatives and materials.
Oversee the creation of compelling and accurate messaging (includes but not limited to case stories, impact models, reports, and publications) that effectively communicates the organization's mission, impact, and values.
Monitor external communications to protect and enhance the organization's reputation and manage crisis communication when required.
Media and Public Relations:
- Establish and maintain strong media relations within the country to maximize positive media coverage and secure media opportunities.
- Coordinate and draft press releases, media kits, and other media materials to proactively share organization news and achievements.
- Act as a spokesperson for the organization when needed and prepare staff members for media engagements.
Digital and Online Communications:
- Collaborate with International communication team on the organization's digital communication efforts, including website content, social media channels, email marketing, and online campaigns.
- Monitor social media trends and analytics to identify opportunities for engagement and brand awareness.
- Leverage digital platforms to promote events, campaigns, and initiatives and engage with the organization's online community in collaboration with International team.
Internal Communication:
- Implement internal communication strategies to ensure effective communication with staff and volunteers.
- Facilitate cross-departmental communication and collaboration to ensure a unified approach to organizational messaging.
- Create internal communication materials, such as newsletters, to keep staff informed about organizational updates and initiatives.
Partnership and Stakeholder Engagement:
- Collaborate with regional partners, donors, and stakeholders to identify communication opportunities and build mutually beneficial relationships.
- Represent the organization at regional events, conferences, and meetings to promote its mission and establish partnerships.
Team Leadership and Development:
- Provide guidance and support to the regional communications team, fostering a collaborative and innovative work environment.
- Conduct performance evaluations, set goals, and provide professional development opportunities to team members.
Monitoring, Evaluation, and Reporting:
- Monitor the effectiveness of communication efforts, track key performance indicators, and use data to inform communication strategies.
- Prepare regular reports on communication activities, achievements, and challenges to share with organizational leadership and stakeholders.
Link Responsibilities: 15%
- Coordinate with other functions especially grant management and fund raising to ensure information flow regarding new trends on digital platforms related to social impact opportunities.
- Inform all the related functions regarding ongoing trends on communication and brand building practices.
Systemic Responsibilities: 15%
- Engage in upholding and strengthening the core values of the organisation, foster transparent and open feedback system.
- Actively assist the leadership in fostering a work culture embedded in the core values in principles of the organisation.
