Content Strategy and Planning:

• Develop and execute weekly and monthly social media calendars aligned with the content team.
• Collaborate with the marketing and communication teams to integrate social media campaigns with overall promotional efforts.

Content Creation:

• Create original and visually appealing content (graphics, images, videos, infographics, etc.) that resonates with our audience and conveys the organization’s message effectively.
• Produce engaging written content, including posts, captions, and stories, to drive interaction and brand loyalty.
• Ensure all content adheres to the organization’s.
• brand guidelines, tone of voice, and values.
• Coordinate and collaborate with other program teams to get content.

Community Engagement:

• Monitor social media channels and respond promptly to comments, messages, and inquiries, fostering positive interactions and building a sense of community.
• Engage with followers, partners, and influencers to strengthen relationships and encourage active participation.

Performance Analysis:

• Analyze social media metrics and insights regularly to measure the effectiveness of campaigns and content, using data to inform future strategies.
• Provide reports and recommendations to optimize content performance and social media presence.

Trend Research:

• Stay up-to-date with the latest social media trends, algorithms, tools and best practices, incorporating them into the content strategy to maximize reach and engagement.

• Specialist or similar role, preferably in the non-profit sector.
• Exceptional writing skills with the ability to create engaging content that drives conversation and action.
• Proficiency in social media management tools and analytics platforms.
• Demonstrated understanding of various social media platforms, their unique audiences, and best practices for each.
• Creative mindset and experience in visual content creation using tools like Adobe Creative Suite, Canva, mailchimp, Photoshop or similar software.
• Ability to work independently and collaboratively, managing multiple projects and deadlines.
• A genuine passion for the non-profit sector and a commitment to making a positive impact on the community and the world.
• Knowledge of SEO, digital marketing, and online fundraising is a plus.
• Have the ability and willingness to travel as required.
• We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.