Content Strategy and Planning:

• Develop and execute weekly and monthly social media calendars aligned with the content team.
• Collaborate with the marketing and communication teams to integrate social media campaigns with overall promotional efforts.

Content Creation:

• Create original and visually appealing content (graphics, images, videos, infographics, etc.) that resonates with our audience and conveys the organization’s message effectively.
• Produce engaging written content, including posts, captions, and stories, to drive interaction and brand loyalty.
• Ensure all content adheres to the organization’s
• brand guidelines, tone of voice, and values.
• Coordinate and collaborate with other program teams to get content

Community Engagement:

• Monitor social media channels and respond promptly to comments, messages, and inquiries, fostering positive interactions and building a sense of community.
• Engage with followers, partners, and influencers to strengthen relationships and encourage active participation.

Performance Analysis:

• Analyze social media metrics and insights regularly to measure the effectiveness of campaigns and content, using data to inform future strategies.
• Provide reports and recommendations to optimize content performance and social media presence.

Trend Research:

• Stay up-to-date with the latest social media trends, algorithms, tools and best practices, incorporating them into the content strategy to maximize reach and engagement.

• Exceptional writing skills with the ability to create engaging content that drives conversation and action.
• Proficiency in social media management tools and analytics platforms.
• Demonstrated understanding of various social media platforms, their unique audiences, and best practices for each.
• Creative mindset and experience in visual content creation using tools like Adobe Creative Suite, Canva, mailchimp, Photoshop or similar software.
• Ability to work independently and collaboratively, managing multiple projects and deadlines.
• A genuine passion for the non-profit sector and a commitment to making a positive impact on the community and the world.
• Knowledge of SEO, digital marketing, and online fundraising is a plus.
• Have the ability and willingness to travel as required.
• We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.

Note: Pratham is an equal opportunity employer. We are committed to creating an inclusive and diverse workforce and consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age or disability. We encourage individuals from underrepresented groups, especially persons with disabilities to apply.