Primary responsibilities will include:

• Working closely with the call centre executives and programme team at WJCF to ensure successful implementation of the project.
• Developing strong working relationship with the health facilities’ (public and private) staff to get required support and information for the smooth implementation of the project.
• Collect required data about the health facilities/ services and providing the same to call centre executives or programme team (as required).
• Conduct on-ground demand generation activities (such as distribution of IEC collaterals, conduct awareness drives at public events such as immunization camps, etc) to increase awareness of the enhanced set of services among citizens in the assigned geography.
• Mobilize and support patients (in coordination with call centre executives) to gain access to the enhanced set of services provided through the AB Niramayam call centre.
• Support implementation of any other activities in the assigned geography as agreed between WJCF and government stakeholders.
• Providing regular feedback to WJCF Program Team on how to further improve the services being extended through the project.

• Demonstrated ability to follow standard practices and procedures, receive general instruction and supervision on work progress, and make significant contribution to end results.
• Prior knowledge and experience of working on mobilization for public health programs would be preferred.
• Strong knowledge of MS Office applications and other common software applications and online services.
• Experience of conducting data collection and validation for evaluation surveys.
• Willingness to travel in assigned territory for at least 20 days in a month.
• Fluency in Hindi and working knowledge of English.

Project Background:
 
Over the years, Government of India has taken significant strides towards achieving universal access to equitable, affordable, and quality healthcare services, by extending a range of health schemes/ programs that provide access to primary, secondary, and tertiary care through public health facilities. To consolidate and further augment the provision of health services, the Hon’ble Prime Minister of India launched Ayushman Bharat Yojana in 2018 which has four key pillars, namely, Ayushman Bharat Health and Wellness Centre (AB HWC), Ayushman Bharat Pradhan Mantri-Jan Arogya Yojana (AB PM-JAY), Ayushman Bharat Digital Mission (ABDM), and Ayushman Bharat Health Infrastructure Mission (AB HIM). Each of these pillars complements and enables the others, thereby enabling the holistic delivery of health services.
 
Specific national level helplines have also been established to support healthcare seekers in obtaining necessary information to reap the benefits extended through each of these pillars (especially the patient facing ones such as ABDM and AB PM-JAY). For instance, AB PM-JAY provides a toll-free helpline number (14555) to ensure that the beneficiaries can:

• check their scheme entitlement,
• understand the process of getting an Ayushman Card,
• get ready access to information about the health facilities in their district,
• share their feedback on the services after availing them, and
• register complaints or grievances