As the Onshore Data Analyst, you'll be a key member of the marketing activation team. You'll work side-by-side with both stakeholders and program managers to understand program objectives. You'll leverage your analytical and technical expertise to influence strategic data-backed solutions, generate targeted audience segmentations, and develop measurement strategies to continuously optimize campaign performance.
• Collaborate with stakeholders to determine and build target audience
• Determine segmentations including suppression lists
• Communicate campaign performance results across multiple teams and stakeholders
• Collaborate cross-functionally with technical and non-technical teams
• Facilitate lead scoring and routing
• Create reporting dashboards and adhoc reports for marketers
• Maintain data cleanliness between databases and CRMs

Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable:
• Experience in ESP or marketing automation tools
• Experience creating or working with APIs
• Experience working with campaign dashboards
• Strong reporting skills with the intent to optimize future campaigns
• Highly analytical, with a track record of being a strong problem solver
• Experience presenting to stakeholders
• Proficient in campaign reporting with evidence of optimizing performance
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of proje

At Google Operations Center, we don't just accept differences, we celebrate them. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements