1. Digital Advertising:
• Design, build and maintain our online advertising strategy.
• Launch and optimize various PPC campaigns.
• Monitor budgets and oversee search platform accounts.
• Track KPIs to assess performance and pinpoint issues.

2. SEO:
• Develop and implement effective search engine optimization (SEO) strategies.
• Direct off-page optimization projects (e.g., link-building).
• Collaborate with content creators to ensure SEO best practices are properly implemented.
• Monitor key SEO KPIs and compile regular performance reports.

3. Social Media Marketing (SMM) Oversight:
• Supervise and guide the SMM assistant's strategies, ensuring alignment with the brand's voice and marketing goals.
• Analyse the long-term needs of Healkin’s social media strategy and offer quarterly reports to the management that outline necessary changes.

4.Leadership & Collaboration:
• Collaborate with the design and content teams to optimize the customer experience across various online channels.
• Guide the SMM assistant in developing and optimizing campaigns, ad creatives, and strategies.

5.Analysis & Reporting:
• Use analytics tools to monitor and recommend improvements to our online presence.
• Provide detailed feedback and reports to senior management on ROI and KPIs.

• Proven experience in a digital marketing role with hands-on experience in online advertising (e.g., Google Ads, Facebook Ads).
• Solid understanding of SEO principles and tools.
• Knowledge of standard and current SEO practices.
• Experience with SEO reporting and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Ability to lead and guide a team.
• Strong analytical and project management skills.
• Excellent verbal and written communication skills.