Strategy and Budgeting

• Develops, implements, and evaluates a strategic communications and marketing plan for the University. Clear goals and metrics will be established that address a variety of audiences and ensures brand recognition on multiple platforms.
• Manages key issues related to media relations and crisis management. With overarching responsibility for championing University communications, the Director of Communications will align communications to support key strategies including international brand building, community relations, government relations, community engagement, and academic and professional outreach.
• Lead, motivate, supervise, and evaluate the communications team to promote a consistent, on brand, professional, and collaborative image for the organization that helps achieve short- and long-term goals.
• Develop short- and long-term plans, budgets, and policies for the communications program and its activities, monitor progress, assure adherence, and evaluate performance.

Communications and Marketing

• Reflect, articulate, and promote the mission, vision, and identity of the University and its programs and institutes.
• Create, implement, and measure the success of a comprehensive marketing and communications program that will enhance the image and position of the University within the marketplace and the general public, and facilitate internal and external communications. This strategy will be deployed through all available media channels: digital/social, web, print, radio, in-person interviews, internal communications vehicles, etc.
• Manage the strategic and creative design of the University’s marketing and communications activities and materials including: Admissions/Enrollment/Recruitment Management, Website, social media, video, and photography production, Student Sports/Athletics, Campus Life, International Partnerships and Consortia, Institutional Advancement, Conference Services , Media Relations, President’s Office 
• Manage the Marketing and Communications staff – currently consisting of a Communications Officer.
• Ensure articulation of the University’s desired image and position, assure consistent communication of image and position throughout the institution, and assure communication of image and position to all constituencies, both internal and external. Uphold protocols to ensure a uniform “house style” (uniform/standard fonts, logos, pictures).
• Oversee and participate in editorial direction, design, production, and distribution of all University print and digital publications.
• Coordinate media interest in the University and ensure regular contact with target media and appropriate response to media requests.
• Coordinate the appearance of all University print and electronic materials such as letterhead, use of logo, brochures, templates, etc. 
• Develop, coordinate and oversee programs, technical assistance, and resource materials to assist various colleges, departments, and partner institutes in the marketing, communications, and positioning of their activities.
• Ensure that the University regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
• Lead special projects as assigned, such as web revamp, special events, conferences, re-branding/logo development, and capital campaign communications plans among others.
• Any ad hoc projects as required.

• Excellent writing and verbal skills.
• Deep knowledge of social media and communications platforms. 
• Fluent English speaker; other language proficiency a plus, including Arabic, Dari/Farsi, and/or Pashto.
• International and/or intercultural experience preferred.
• Graphic design experience a plus, or prior oversight of design portfolio.

Other Skills:

• Strong communication style and compelling, diverse portfolio, particularly in the area of marketing in the higher education field.
• Ability to function with a high degree of independence and to act very collaboratively in development and execution of marketing and communications strategies. 
• Strong competency with standard software applications, and ability to learn new software.
• Excellent planning and organizational skills; attention to detail.
• Manage multiple projects simultaneously and creatively, thoroughly, and confidentially; work independently under pressure.
• Exceptional project and team management skills.