Specifics include working with the Communications and programs team to carry out the following:

Content Creation

• Write and create communications content based on the organization’s positioning, defined organizational objectives, the education landscape and a deep understanding of key stakeholders (Corporates, Foundations, Individual Donors, Media, Other Non-Profits, Governments, Academics & Researchers) and expectations across brands, messages/channels and vehicles/ forums/ platforms.
• Oversee the consistency of content across platforms, in terms of quality, style, and tone and also analyze and recommend new platforms for publishing relevant content.

Social Media Curation & Planning

• Ideate and plan the annual social media calendar in line with the organizational messaging and strategy and in collaboration with relevant teams.
• Track social media performance and metrics on an ongoing basis to inform strategy and content.

Writing, Copyediting/ Proofreading

• Write blogs, opinion pieces, video scripts, social media posts, case studies, brochures, press releases, reports and other content pieces as needed, ensuring consistency, quality and messaging across creatives.
• Ensure that the content portrayed across channels is original, relevant, professional, and appeals to the audience.

• Excellent spoken and written English language skills.
• Technical knowledge in designing posts for social media, curating newsletters (knowledge of HTML, mailchimp etc. preferably).
• Fluent in Hindi speaking and reading – fluency in additional Indian languages is desirable.
• Someone with prior experience of writing for non-fiction video scripts will be preferred.
• Have the ability and willingness to travel as required. We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.
• Possess a sense of urgency and be results oriented.
• Be warm, respectful, enthusiastic, proactive and have a strong work ethic.

? Quality content creation – Scripting writing, brochures, pamphlets , impact stories, program documentation.
? Content and campaign for social media (FB, Twitter, Instagram, LinkedIn, YouTube).
? Success of campaigns and communications activities across platforms.
? Understanding of social media metrics and monthly report generation using relevant tools.
? Strategise content for social media based on analytics. Spot trends and user engagement.
? Improvement in capacity of the overall team in content creation and curation.
? Relationships with teams across the organization and quality of content curated.