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Consultant Social Media Strategy and Planning UN Women 2023

  • Deadline: Oct 20, 2023

  • Qualification (Education): Graduate

  • Experience Required: 3-6 Year

About Job Profile

Support and office management

UN Women India Country Office (ICO) seeks the services of a highly skilled and creative Social Media Strategy & Planning Specialist.  The Social Media Strategy & Planning Specialist will develop and execute comprehensive social media strategies that align with our organisation’s goals and objectives.  The role of the incumbent will be crucial in driving UN Women's social media presence, engaging with a range of diverse target audiences, increasing UN Women's outreach, presence and awareness and engagement with relevant stakeholders with a specific focus on social/digital media.

Primary Responsibilities include

  • Develop and implement social media strategies: Build result-oriented, innovative strategies for UN Women India country office that align with the brand identity, target audience, and mandate.  Enhance the performance of our key social media platforms and channels to expand and maintain a strong online presence.
  • Content planning and creation: Collaborate with the content team to develop compelling and relevant content for various social media platforms. Create content calendars and schedules for consistent and prompt posting. Ensure content is tailored to each platform and adheres to UN Women branding guidelines.
  • Audience engagement and community management: Create strategies and guidelines for audience engagement on social media. Strategies to foster positive relationships with UN Women followers and influencers.
  • Social media advertising: Develop and execute targeted campaigns to reach our desired audience and achieve specific aims, such as increasing brand awareness, driving website traffic, or generating leads. Please note UN Women does not have the modality to engage in paid advertising or boosting. The candidate is expected to structure the targeting and basic hygiene of digital marketing in a way that helps UN Women expand its targeted outreach. Monthly monitoring of Social Media and website metrics, optimisation based on performance is required.
  • Social media analytics and reporting: Use appropriate analytics tools to track, measure, and analyse social media performance. Provide regular reports and insights on key metrics, trends, and campaign performance to management and relevant stakeholders.
  • Overall digital revamp: Identify emerging platforms, trends and best practices. Research and propose new strategies and initiatives to enhance our digital presence and effectiveness.
  • Build the capacity of programme teams on content generation for social media.

Knowledge, Skills and Abilities:

  • Proven experience of at least 5 years in developing and implementing successful social media strategies/campaigns for brands or organisations.
  • In-depth knowledge of major social media platforms, their features, and best practices.
  • Strong understanding of target audience segmentation, online consumer behaviour, and digital marketing trends.
  • Proficiency in social media management tools and analytics platforms.
  • Creative thinking and problem-solving abilities.
  • Strong organisational and multitasking skills with the ability to meet deadlines.
  • Experience in social media advertising and campaign management is a plus.
  • Familiarity with graphic design tools and basic knowledge of Photoshop or Canva is a plus.
  • Experience in working with UN organisations, Bilateral/Multilateral organisations, or NGOs is desirable.

Other Information:

Job Functions

  • Salary Range: NA LPA

  • Employment Type: Full Time

  • Work Mode: Work from Office

How to Apply

If you are interested in taking up the role, please apply through this link.

If you qualify and are interested in taking up the role, please apply through this link.

Apply Now
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UN Women

  • State: Delhi

  • City: New Delhi

About Organisation

UN Women is the UN organization dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide.

UN Women is the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential. We are trusted partners for advocates and decision-makers from all walks of life, and a leader in the effort to achieve gender equality.

  • State: Delhi

  • City: New Delhi

Contact Details:

Contact Phone: 1146532250

Contact Email:

Date of Posting/Posted On: Oct 05, 2023
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