Develop and implement communications and outreach strategy – internal and external - for the Health System Strengthening (HSS) project:
- Draft and finalize communications and outreach strategies for Health System Strengthening project aligned to the organizational priorities and initiatives across India.
- Integrate advocacy and communication strategies into all aspects of programme planning and reporting.
- Provide strategic direction for HSS projects communications by designing and implementing communication work plan and guidelines, social media strategy and media engagement plans.
- Ensure alignment of communication activities with priorities of UNDP global and country office, and in sync with the corporate calendar of events.
Support the editorial, including social media, content production and dissemination by developing, editing, and designing a range of communications material for UNDP:
- Develop audience-centric and web-friendly human-interest stories on HSS initiatives and key achievements.
- Support documentation of relevant projects, in consultation with the state teams and project colleagues.
- Draft and finalise all external communication touchpoints, including web stories, project factsheet, photo blogs, scripts, talking points, reports, brochure, press releases, op-eds, forewords, media responses, external comms products and any other responsibility assigned by the head of communications and Team Leader, HSS.
- Support the development of all project documents, including corporate presentations, donor/partner report, concept notes, internal documents.
- Produce and disseminate audio-visual content for training and advocacy, promotional videos, presentations and other audio-visual content.
- Manage, develop and promote content for digital presence and portfolio webpages.
- Ensure adequate visibility of the HSS portfolio on the corporate social media channels and support social media amplification across partner channels;
- Ensure adherence to editorial and brand guidelines for every content developed, published, or disseminated.
Support the ideation, review, adaptation of campaigns and events for UNDP to improve engagement and footprint – online and offline:
- Ideate and create integrated campaigns – online and offline campaigns - aligned to key days in the corporate channel.
- Coordinate, review and finalise content and visibility materials for the campaigns – online and offline.
- Supervise the execution, monitoring and measurement of campaigns and their success.
- Coordinate and organize events for the CO and/or HSS including support to key government and partner events.
Manage media relations — responding to enquiries, developing and managing media outreach plans as required:
- Identify media stories and researches, writes, and edits media releases and briefings.
- Identify media opportunities in print media features, radio, and television programmes.
- Provide media advice internally on key events and publications and draft media visibility plans for high-visibility outreach.
Support business development and knowledge sharing for the CO/portfolio:
- Facilitate knowledge building and management focusing on project’s best practices, lessons learned, and stories from the ground.
- Support business development focusing on promoting public information campaigns, strengthening coverage and understanding of the project progress and achievements.
- Prepare and share timely inputs for CO/regional/global communications and visibility reports.
- Liaise with the operations unit to support the business operations of the project .
- Any other tasks assigned by Head of Communications and Partnerships Unit and Team Leader, Health Systems Strengthening Unit.
