The major responsibilities are:

•      Manage all social media channels and campaigns to sustain an engaging audience experience.
•        Research and analyse social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
•       Implement social media strategies across all online platforms.
•        Create engaging content to promote the overall brand through social media channels.
•       Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders.
•         Stay up-to-date with current technologies and trends in social media, design tool and digital marketing.
•        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
•         Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
•        Monitor and develop reports on competitor activity within social media space.
•        Assist the Manager Content in any other marketing requirements, as assigned.

• Excellent written and verbal communication skills
• Basic Designing skills
• Excellent analytical skill
   

The social sector is still evolving digitally and Arpan is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build a digital presence for a social cause.

•       Web Proficiency
•       Copywriting & content creation
•      Structured thought process