Mumbai, May 5, 2020: Amid the continuing closure of schools across the country owing to COVID outbreak, Marico’s Nihar Shanti PathshalaFunwala has announced an initiative to teach spoken English to children in rural areas.
Under the initiative -‘Padhai Par Lockdown Nahi’,students can call on a toll-free number and continue learning their English modules by phone conversations with an urban adult volunteer.
For the programme, the Nihar Shanti PaathshalaFunwala is inviting educated, urban consumers to volunteer just 10 minutes of their time a week and help these students practice spoken English through phone conversations.
The learning modules are designed in partnership with AAS Vidyalaya and offer the complete school curriculum for CBSE, Uttar Pradesh State Board and the NIOS (The National Institute of Open Schooling).
For the benefit of students, the lessons are taught using both Hindi and English as the conversational language. Further, sessions are in the form of videos, which are approximately up to 15 minutes long. Students also have the advantage of interacting with teachers on the app for better understanding and clarification of lessons taught.
The campaign ‘Padhai Par Lockdown Nahi’ aims to encourage children in rural areas to learn and practice spoken English through ‘Phone Uthao India Ko Padhao’ program.
IN ADDITION, THE PARTNERSHIP WITH AAS VIDYALAYA HELPS MAKE ALL OTHER SUBJECTS AVAILABLE FREE ON OUR APP FOR 2 MONTHS. IT COVERS 6TH-10TH GRADE CURRICULUM DESIGNED AS PER CBSE, UP STATE BOARD AND NOIS BOARD
-Koshy George, Chief Marketing Officer, Marico Limited
Koshy George, Chief Marketing Officer, Marico Limited said that the programme aims to engage urban adults sitting at home to teach spoken English to a rural child who can access it anytime, anywhere through a simple, convenient phone-based intervention. "Nihar Shanti Amla has always believed that education is the foundation of nation’s growth. COVID19 pandemic has posed serious challenges to continuity of learning. We understand this and to ensure that learning doesn’t stop even during the lockdown, we have launched Padhai Par Lockdown Nahi campaign."
"In addition, the partnership with AAS Vidyalaya helps make all other subjects available free on our app for 2 months. It covers 6th-10th grade curriculum designed as per CBSE, UP State Board and NOIS board. Together we all can make a difference to these children’s lives and strive towards building a confident, educated young India," he added.
Nihar Shanti Amla has been continuously strengthening its mission to educate underprivileged children in far-flung areas by integrating the best of technology to reach, engage with and educate children and improve the education outcomes. Over the past few years, Nihar Shanti PaathshalaFunwala has led massive rural outreach programmes that have impacted 7500+ villages with call volumes of 10 lakh from 3 lakh children in these villages in the past year.
Marico is one of India’s leading consumer products companies, in the global beauty and wellness space. During 2019-20, Marico recorded a turnover of about INR 73.1 billion (USD 1.03 billion) through its products sold in India and chosen markets in Asia and Africa.
Marico’s portfolio of brands includes well-known brands like Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, Hair & Care, Nihar Naturals, Livon, Set Wet, Set Wet Studio X, True Roots, Kaya Youth O2, Mediker and Revive.
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