New Delhi, April 1, 2024: Bathware brand Hindware has launched ‘Aqua Pro Water Saving Solutions’ range, which introduces three advanced nozzles aimed at transforming water usage habits and conserve up to 98 per cent of water for taps.
While the Dual Mode nozzle provides water savings of up to 98%; the Dome Mode nozzle allows users to conserve up to 96% of water. The Spray Mode nozzle is designed to decrease water usage by up to 85%.
Hindware has partnered with the Swedish innovation company, Altered, to bring these nozzles to market under ‘Aqua Pro Water Saving Solutions’. Through this strategic partnership, Hindware gains access to Altered's patented technology and has started manufacturing of these groundbreaking water-saving nozzles at its own plant. This move aims to make these innovative solutions more affordable and accessible to a wider audience.
Commenting on the launch, Sudhanshu Pokhriyal, CEO Bath & Tiles Business, Hindware Limited said, "With the introduction of these affordably priced nozzles under Aqua Pro Water Saving Solutions, our aim is to enable millions across the country to access water-saving products and make a substantial contribution to sustainable water conservation efforts in India.”
With an affordable introductory price of Rs 399, these nozzles will help in democratizing water conservation across all segments of society. This launch underscores Hindware's dedication to sustainable water management, with Aqua Pro solutions serving as the initial stride towards a more water-efficient future.
Commenting on the partnership with Altered, Pokhriyal added, “Our partnership with Altered marks a significant milestone in Hindware's commitment to tackling India's pressing water crisis. This partnership underscores our dedication to offering top-tier products in the nation, and we are excited to embark on this journey together.”
According to a UN report, India is expected to face severe water scarcity by 2050. Despite representing 18% of the world's population, India's has access to only 4% of global water resources, making it the world's most water-stressed country, as highlighted in a World Bank report.
Johan Nihlén, CEO, Altered, said, “We are excited to join forces with Hindware, the first bathware company globally to collaborate with Altered. In the face of water scarcity, our partnership aims to empower individuals and communities to actively contribute to the preservation of our precious water resources.”
Hindware, with its diverse portfolio that includes 5-star rated products, is aligned with Indian government’s initiatives such as the Jal Shakti Abhiyan, demonstrating its commitment to sustainability. Through focused research and development efforts, certified by IAPMO, Hindware continues to create efficient solutions that further reinforce its dedication to sustainability.
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