Never miss the latest ESG news, interviews & insights. Subscribe for our weekly newsletter!

Gazab Street: Sit, relax and admire the beauty! How recycled plastic changed a street once covered with dirt and filth

csr

A Ghaziabad street once covered with dirt and filth is catching all the attention of locals! The 250-meter-long abandoned street is now adorned with panels made from recycled plastic waste with vertical gardens designed by using the old unused 20 litre plastic jars and 2 litre bottles.

The other wall alongside the road displays colourful murals with impactful messages on saving the environment. Besides, slabs covering the drain passing through the street are made from recycled plastic waste. The entire street is set up with benches made from recycled plastic making it a selfie-spot to sit, relax and admire the beauty.

The development and beatification work for the now named – Gazab Street, has been done by Bisleri International in partnership with Ghaziabad Nagar Nigam and Delhi-based NGO Indian Pollution Control Association (IPCA).

Speaking about the initiative, Mahender Singh Tanwar, Commissioner, Ghaziabad Nagar Nigam said, "Such types of projects are the need of the hour and more such streets should be developed to promote recycling of plastic waste. This will motivate people to adopt waste recycling and reusing."

Elaborating on the partnership, Angelo George, Chief Executive Officer, Bisleri International, said that such work is part of Bisleri India’s long-standing commitment to building a circular economy and are ensuring that used plastic are recycled or rather upcycled to higher value products.

“This initiative of collecting plastic waste and recycling them to beautify the streets will further influence people to recycle plastic waste. We will continue to work in tandem with all stakeholders to foster an environmentally conscious community," he said, adding, Bisleri International has strong focus on strengthening corporate citizenship with an emphasis on the long-term environmental conservation initiatives.

Ashish Jain, Founder- Director of IPCA, said that such work by companies set the right example towards taking proactive measures to conserve the environment. "Plastic recycling is one of our key projects and associating with this initiative is a step towards influencing the masses through plastic tourism. Bisleri International is setting the right example by taking proactive measures to conserve the environment and beautify streets to help in the long-term goal. We hope more such projects are implemented in the near future, sensitizing people to contribute to saving and preserving the environment," he said.

Subscribe to our Weekly Newsletter