New Delhi, March 18, 2024: E-commerce company Flipkart has launched an initiative, which aims at providing comprehensive skills training to 300 transgender and LGBTQ+ individuals with the goal of facilitating successful job placement through dignified employment opportunities.
To this effect, Flipkart Foundation, the charitable arm of the Flipkart Group, has collaborated with Kineer Services, an organization advocating for gender sensitization, to launch ‘Trans-formation’.
The initiative aims at uplifting the marginalized transgender community and other members of the LGBTQ+ spectrum. With a target of skilling 300 LGBTQ+ individuals, the ‘Trans-formation’ project aims to facilitate the placement of participants through dignified employment opportunities
Operating across Delhi and Mumbai, this collaborative effort underscores a dedication to nurturing livelihood creation and advancing societal inclusion for the LGBTQ+ individuals who will receive tailored support throughout various stages. These include, establishment of training facilities, mobilization, hands-on holistic training, certification, and job creation and placement.
Moreover, by partnering with companies open to hiring from the LGBTQ+ community, the initiative strives to create a supportive and inclusive environment, fostering long-term success and societal acceptance for the community.
Commenting on the programme, Puja Trisal, Director, Flipkart Foundation, said "At the Flipkart Foundation, we recognize the importance of creating pathways for marginalized communities to thrive. Through our collaboration with Kineer Services, we are not just providing skill-training and job placements, we are also actively breaking social barriers and advocating for the respectful recognition of the trans community and other LGBTQ+ individuals. This initiative exemplifies our belief that every individual deserves the opportunity to contribute meaningfully to the workforce and the society at large.”
Dr Manish Jain, Executive Director, Kineer Services, commented, “Kineer is focused towards the inclusion and mainstreaming of this often forgotten and ignored community. The lack of education and skills further increases the gap of employment opportunities for the community. We are extremely thankful to the Flipkart Foundation for not only ensuring that the community gets to learn the desired skill sets but also ensures that state of the art learning facilities are made available for the members. Together we will make a more inclusive world”.
By equipping individuals with skills of holistic housekeeping service aspects including standard operating procedures, knowledge about chemicals, tools, cleaning machines, and budgeting, the trainees can get well versed with the subject matter. The training, apart from covering the technical aspects of housekeeping, also empowers the trainees in soft skills such as customer handling, workplace etiquette and grooming. Situation specific role plays are also conducted to enhance the decision making and situation handling skills of the trainees. By enabling dignified employment, this collaboration is not just creating opportunities but transforming lives. With a steadfast commitment to providing post-placement support and fostering inclusivity, this initiative is working towards building a more equitable and accepting society.
In the past, Flipkart Foundation has worked with underserved communities across Andhra Pradesh, Assam, Haryana, Gujarat, Maharashtra, Karnataka, Telangana, Uttarakhand, Uttar Pradesh, and West Bengal to serve, support, and empower unskilled and underprivileged sections of society in various sectors, to ensure maximum reach and sustainable impact.
