CEAT Launches Tree Plantation Drive In Maharashtra

Mumbai, June 6, 2024:  Tyre manufacturer CEAT has launched a tree plantation drive in Maharashtra as part of the RPG Group’s goal of planting one million trees by 2030.

CEAT’s alignment on ‘Crafting For The Environment’ project strives for a cleaner, greener future by mitigating deforestation and expanding forest cover. 

In Ramtek, Maharashtra, CEAT has planted over 25,000 trees in the Karwahi Gram Panchayat, near the Pench Tiger Reserve. This project aims to restore degraded lands to primary forests, protect the habitat of endangered species', reduce human-animal conflicts, enhance forest-based livelihoods for local communities, uplift rural areas, and rejuvenate water bodies and landscapes. The plantation drive generated approximately 2,000 workdays for the rural community of Ramtek Tehsil. The project has benefited more than 200 people, with over 60% being women. Once mature, the plantation is expected to absorb approximately 500,000 kilograms of carbon dioxide from the atmosphere. For FY2024-2025, CEAT aims to plant over 60,500 trees to further improve forest cover in the area.

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Arnab Banerjee, Managing Director & CEO, CEAT, Limited said, "At CEAT, we are dedicated to crafting a greener planet through initiatives that provide a sustainable solution. Aligning with this year's World Environment Day theme, #GenerationRestoration, our tree plantation project aims to improve air quality, restore regional biodiversity, and enhance soil quality. This drive has significantly benefited more than 200 individuals in Maharashtra, particularly women. Looking ahead, we aim to empower more locals through this eco-friendly effort and provide them a sustainable future."