Haryana, September 05, 2023. Canon India has announced the adoption of Nandrampur Bass Village in Haryana, as part of its 'Adopt a Village' initiative. The adoption of Nandrampur Bass is the next strategic phase in Canon's journey through North India, following the successful completion of its 5-year association with Maheshwari Village. Since its adoption in 2018, Canon India has dedicated efforts towards improving Education, Eye Care, Environment, and Empowerment (the 4Es) in Maheshwari Village, resulting in significant positive changes for the community.
The 'Adopt a Village' initiative, launched in 2012 focuses on implementing the 4Es CSR policy and infrastructural improvements. Currently, Canon India has adopted four villages, including Nandrampur Bass in Haryana, Parivali in Maharashtra, Annadodi in Karnataka, and Kalyanpur in Kolkata. Mr. Manabu Yamazaki, President and CEO of Canon India, along with Mr. C Sukumaran, Senior Director, Product and Communication, and Canon's senior management, marked this occasion by visiting Nandrampur Bass village. They inaugurated a resource and vocational center and unveiled a new water station in collaboration with Eureka Forbes.
In this new phase of 'Adopt a Village' with Nandrampur Bass, Canon India plans to implement various activities under its core focus areas of Education, Eye Care, Environment, and Empowerment:
- Education: Improvements to school infrastructure, restroom facilities, and the establishment of a 'Resource Center' for computer classes and e-learning.
- Eye Care: Setting up a 'Vision Center' to offer free eye checkups for villagers and children, alongside health camps and health awareness sessions.
- Environment: Initiatives such as tree planting, village cleanliness drives, and environmental awareness campaigns involving Canon employees. Also, plans include kitchen gardens, garbage pit creation, and solar panel installations.
- Empowerment: Offering digital education through a vocational computer center for youth, as well as skill development courses for community members to promote self-sustainable living.
Speaking on the announcement, Mr. Manabu Yamazaki, President and CEO, Canon India, said “At Canon, the spirit of contributing to society has been an integral part of our culture. We are proud of the legacy that ‘Adopt a Village’ initiative has built over the past decade, touching thousands of lives across the country at the grassroot level. One of the prime examples of this has been Maheshwari village, where the improvement in quality of education has had profound impact on the students alongside other remarkable developments which have created economic, social, and environmental ripples. It is heartening and gratifying to experience these firsthand every time we visit these villages and engage with the community. Their smiling face gives us further impetus to work on the next village with stronger grit and ambition.”
“We are delighted to embark on the next chapter in our initiative with the adoption of Nandrampur Bass Village and further establish a fruitful association with them.” he further added.
Adding his thoughts on the occasion, Mr. C Sukumaran, Senior Director, Product and Communication, Canon India said, “Following the successful completion of our mission of making Maheshwari self-reliant, we are committed to building on the initiative’s success in Nandrampur Bass, starting with strengthening of infrastructural development including school and other facilities. With robust groundwork in place, we will focus on maximizing the benefits that the residents of the village derive across our focus areas, for instance, optimal education for all students through materials in resource centers and provision of e-learning. With active involvement of all stakeholders in all our initiatives, our ultimate goal is to empower and enable the local community to stand on their own in the coming years."
