Business Development and Branding

• Carry out market research on demand and supply, value chain analysis, business venture feasibility studies, stakeholder mapping, etc., to identify viable enterprise establishment or strengthen existing enterprises.
• Support to develop bankable business plans (both at start-up and growth stages) and connect with relevant financial and non-financial service providers (medium and large-scale business ventures).
• Identify branding options for PGPL farmers’ products for market promotion (legal requirements, compliance protocols, current practices, etc.).
• Prepare FPO enterprise and Market Development strategies, roll out plans and track progress.
• Develop a digital interactive platform with Product-Price Market Information System (in goat value chain) for the use and benefit of all value chain actors and stakeholders.
• Identify and recommend the best suited market (promotion) strategies and pricing system for the business ventures.
• Identify new medium and large-scale business ventures in the selected value chains and provide entrepreneurs with assistance including formal/informal trainings and coaching, exposure visits, etc.
• Guide, coach and facilitate the Smallholder Farmer Organizations (SFOs) and other value chain actors in the process of branding products.
• Develop project implementation plans for the market development component with clear timelines and deliverables.

Build Capacity of Project Staff, Partners and FPOs

• Assist to align organizational development and business development and build stakeholders’ capacity.
• Assist in the preparation of a capacity building plan of project staff and partners in the field on market system development, enterprise and value chain development.
• Build the capacity of PGPL and FPO staff through facilitating trainings, coaching and other capacity building initiatives on leadership, conflict management, business development, governance, organization development, etc.
• Facilitate trainings and other capacity building initiatives as per the Project Implementation Plan (PIP).
• Ensure that stakeholders have strong knowledge on climate smart agri-enterprise development.
• Ensure that staff at the partner level are selected and trained as per PGPL’s process.

Program Monitoring, Review and Reporting

• Ensure that partners meet PGPL’s monitoring and evaluation requirements.
• Review the project progress (physical and financial) with partner staff on a monthly basis.
• Participate in ongoing partner activities for quality control and improvement.
• Ensure the timely delivery of milestones relating to the market development component.
• Ensure that the activity-based reforecasting is prepared following the participatory method and submitted as per the schedule.
• Promote and ensure the participatory self-review and planning (PSRP) process at each level in project.
• Ensure that all project progress reports (physical and financial) are reviewed and submitted as per the schedule.
• Participate in all field trainings on a quarterly basis and regularly at the initial stage of the project.
• Ensure that internal and external field visits are organized following the organizational protocol.
• Facilitate the completion of Baseline and GIM surveys each year.
• Ensure systematic documentation of successes and lessons learnt for internal programmatic use and external sharing.
• Produce periodic reports and knowledge documents.

Develop Business Relationships with Retailers, Processors, and Other Market Actors

• Facilitate multi-stakeholder consultation meetings, workshops, and business-to-business (B2B) meetings to advance better market linkages.
• Explore public, private and producer organizations for joint initiatives to establish viable and sustainable business ventures in forward linkages of the goat meat value chain.
• Identify potential value chain actors/stakeholders (forward market linkages) and facilitate new ventures.
• Establish functional relationships with market actors to overcome bottlenecks in the market system.
• Ensure that a goat market investment plan is developed and implemented on public, private, producer partnerships.

• Thorough understanding of programming processes, systems and principles, and the ability to provide leadership and support to staff working at the community level.
• Solid skill, knowledge, and foundation in proposal development and of the project management process.
• Sound understanding of value chain development on various agricultural commodities and the livestock sector.
• Sound understanding of integrated development issues and critical analysis of the root causes of poverty in India.
• Knowledge of strategic planning, program and project development and implementation processes (including planning, monitoring and evaluation).
• Demonstrated creativity, ability to think systematically, willingness and ability to incorporate innovative solutions.
• Excellent interpersonal and communication skills with the ability to work cooperatively, tactfully, and diplomatically with culturally diverse groups of people.
• Willingness and ability to assign and review the work of line-managed staff and to use participatory management skills with junior and senior staff.
• Knowledge of grant acquisition and management.
• Proficiency in basic statistics sufficient to analyze data.
• Understanding of the Government schemes, projects, provisions and other facilities for project communities and groups.