Social Media:

• You’ll set and implement social media campaigns to align with marketing strategies.
• You’ll constantly push the envelope to increase our following and engagement on these accounts, including managing paid promotions and influencer partnerships.
• You’ll create and own a content calendar for all our social platforms.
• You’ll answer queries from supporters and followers that come in via social media or Google reviews.
• You’ll participate in internal/external events to build our community and boost brand awareness.
• You’ll visit partner hospitals to create post-worthy content.
• You’ll liaise with internal teams to stay updated on new programs, campaigns and features that can be shared on social media.
• You’ll use Google and social media analytics to measure the success of campaigns and continually find ways to improve on those metrics through testing and new initiatives.
• You’ll constantly check Cuddles Foundation SEO ranking and suggest improvements.
• You’ll be working closely with the content marketing team and providing them with SEO-friendly suggestions to improve content for blogs.
• You’ll stay up-to-date with digital technology trends to ensure we are always on point.

• Experience writing copy for marketing purposes with an ability to vary copy voice and tone to align with various audiences.
• Extensive experience with Meta Suite for paid Ad Campaigns.
• Extensive Google Adwords & Analytics experience.
• Understanding of popular social networks – design, functionality, users. Incredible attention to detail and ability to multitask.
• Exceptional interpersonal, oral, and written communication skills.
• Good PR network across B2B and B2C media.
• Strong media relationships and a proven track record of securing media coverage.

PR:

• You’ll be responsible for developing and executing strategic communication plans to promote and enhance the foundation's image and reputation.
• You’ll be responsible for managing media relations, crisis communications, and stakeholder communications for the company.
• You’ll cultivate and maintain relationships with key media contacts in the industry, including journalists, analysts, and bloggers.
• You’ll develop and pitch newsworthy stories to the media and manage media inquiries and interview requests.
• You’ll collaborate with internal teams such as Fundraising, Programs, Events, and HR to ensure messaging is consistent and aligned with the company’s brand and objectives.
• You’ll be writing press releases, content and editorial pieces to highlight our initiatives and impact.
• You’ll develop crisis communication strategies to manage and mitigate any potential issues that may arise.
• You’ll work with the fundraising and program teams to create impactful communication materials that highlight our initiatives and successes.