Develop Marketing Strategy: Collaborate with senior leadership to define marketing objectives, strategies, and tactics aligned with organisational goals.
Design comprehensive marketing plans to raise awareness, drive engagement, and amplify our impact.
Brand Management: Establish and maintain the Muskaan Dreams brand identity, ensuring consistency across all communication channels.
Develop & Innovate brand guidelines, messaging frameworks, and visual assets to effectively convey our mission and values.
Content Creation: Oversee the creation of compelling content for various platforms, including website, social media, newsletters, and marketing collateral. Generate impactful stories, case studies, and multimedia content to showcase our programs, achievements, and impact.
Digital Marketing: Lead digital marketing initiatives to expand our online presence, reach target audiences, and drive traffic to relevant platforms. Utilize SEO, SEM, email marketing, and social media strategies to maximize visibility and engagement.
Community Engagement: Cultivate relationships with stakeholders, including donors, partners, volunteers, and beneficiaries.
Develop engagement strategies to nurture a supportive community around Muskaan Dreams and foster meaningful connections.
Campaign Management: Plan and execute integrated marketing campaigns to promote specific initiatives, events, or fundraising efforts. Monitor campaign performance, analyze key metrics, and adjust strategies as needed to optimize outcomes.
Market Research: Conduct market research, competitor analysis, and audience segmentation to identify trends, opportunities, and challenges. Utilize insights to inform decision-making and adapt marketing strategies to effectively engage target audiences.
Collaboration and Leadership: Collaborate cross-functionally with internal teams, including program managers, fundraisers, and communications specialists, to align marketing efforts with organizational priorities. Provide leadership, guidance, and mentorship to marketing team members, fostering a culture of innovation, creativity, and excellence.
Team building: Collaborate with HR vertical to build a high performance team in order to ensure smooth functioning of operations within the organization.
