In a world where agriculture is increasingly intersecting with technology and sustainability, Agrifields has emerged as a trailblazer. Headquartered in Dubai, this global fertilizer company is redefining industry standards with its unique dual-engine model that seamlessly blends commercial growth with community impact. At the helm of this innovation is Amit Gupta, Co-Founder and CEO of Agrifields, whose vision combines industry expertise with a deep commitment to environmental stewardship and farmer empowerment.
In this exclusive interview, he shares insights into how Agrifields is revolutionising the agri-input sector: from developing 'Prescription Fertilizers' tailored to crop-specific needs, to deploying AI-driven soil analytics and drone-based precision spraying. He also opens up about the company’s deep-rooted work with smallholder farmers across India and the Philippines, and how Agrifields is paving the way for a more climate-smart, sustainable, and inclusive agricultural ecosystem.
Excerpts from the interview:
Q. Agrifields is making headlines for its unique dual-engine model. Could you walk us through how this synergy between your corporate operations and the Agrifields Foundation drives both profitability and purpose?
A. We, at Agrifields, operate a unique dual-engine model that balances commercial success with social responsibility. With over 25 years of experience in the fertilizer industry, based in Dubai, we supply fertilizer inputs and finished products, supported by our direct ownership of mineral resources and strong logistics partnerships. This ensures a reliable supply chain and global reach. Alongside our business operations, the Agrifields Foundation drives sustainable development and community impact. By integrating profitability with purpose, we not only achieve strong commercial growth but also contribute meaningfully to environmental sustainability and social progress, embodying a holistic approach to corporate success.
Q. Could you elaborate on the concept of ‘Prescription Fertilizers’? How do they personalise nutrition for crops, and what kind of data informs their formulation?
A. At Agrifields, we develop ‘Prescription Fertilizers’—customized nutrient blends tailored to the specific needs of your crops, soil conditions, and agro-climatic zones. Unlike conventional, one-size-fits-all fertilizers, our solutions are formulated by working with the local scientific data from soil tests, crop nutrient requirements, domestic weather patterns, and historical yield records. Our goal is to provide farmers’ crops with the exact balance of macro and micronutrients they need at each growth stage, optimizing yield while reducing waste and environmental impact. Using advanced agronomic insights and global data analytics, we ensure maximum nutrient efficiency and long-term soil health. With personalized crop nutrition, farmers can sustainably boost productivity, lower input costs, and support precision agriculture and climate-smart farming practices.
Q. Agrifields is active in countries like India and the Philippines, where smallholder farmers face systemic challenges. What are the core pillars of your engagement with these communities?
A:At Agrifields, our engagement with smallholder farmers in countries like India and the Philippines is rooted in three core pillars that are accessibility, education, and sustainability. First, we ensure farmers have access to high-quality, efficient agri-inputs like our proprietary prescription fertilizersat affordable prices. Second, we invest in their growth through on-ground training and awareness programs that empower farmers with best practices in nutrient management and sustainable farming. Third, we promote balanced fertilization and soil health restoration to support their long-term productivity. We also collaborate with local governments and institutions to strengthen rural agri-ecosystems, helping them boost yields, build resilience, and contribute to inclusive growth and food security.
Q. Agrifields’ AI-powered soil analytics and drone-based spraying sound incredibly advanced. How do you adapt such technologies to suit the needs of small and marginal farmers in developing economies?
A. At Agrifields, we tailor our AI-powered soil analytics and drone-based spraying technologies to be accessible and impactful, especially for a small or marginal farmer in a developing economy. We simplify cutting-edge tech into user-friendly formats, creating mobile-based apps in local languages and visual dashboards that guide farmers with personalized recommendations based on AI-analyzed soil data. These solutions will help apply inputs precisely, reduce costs and wastage, and boost your yield. Through innovation and local support, we will ensure farmers benefit fully from precision agriculture.
Q. In what ways is Agrifields contributing to building a climate-smart agricultural ecosystem? Could you highlight specific initiatives or innovations aligned with environmental sustainability?
A. At Agrifields, we are advancing climate-smart agriculture by collaborating to deliver innovative, sustainable solutions tailored for unique farming needs. In India, we are introducing new-age specialty water-soluble fertilizers that not only boost crop yields but also enhance soil health and support sustainable practices. These products harness the organic bio chain, promoting eco-friendly agriculture. We are also exploring the development of organic and recycled fertilizer products locally tofurther environmental sustainability. Through these initiatives, we are helping small and marginal farmers build a more resilient, productive farm system that aligns with climate-smart agriculture principles, ensuring long-term success for their land.
Q. Soil health is an ongoing concern worldwide. How do your products and programmes address the long-term regeneration of soil rather than short-term yield gains?
A. We address long-term soil regeneration by providing bio-based, environmentally friendly fertilizers that enrich the soil’s organic matter and support healthy microbial activity. Our products are crafted to enhance nutrient efficiency and improve soil structure gradually, not just offer quick yield gains. We also empower farmers through training on sustainable practices like crop rotation and integrated nutrient management, helping them build lasting soil health for resilient and productive farming.
Q. With your headquarters in Dubai and operations in multiple emerging markets, how do you balance local responsiveness with global scale?
A. Agrifields balances local responsiveness with global scale by adopting a strategy leveraging global expertise in R&D and supply chains while tailoring solutions to regional needs. Our associated local teams work closely with farmers and cooperatives to ensure products align with specific agro-climatic conditions. Strategic partnerships and decentralized operations further enable agility and relevance across diverse markets.
Q. What is your long-term vision for Agrifields by 2030? How do you see the company influencing global agriculture trends in the next five years?
A. By 2030, Agrifields aims to be an important contributor to sustainable fertilizer solutions, combining innovation, environmental responsibility, and inclusive growth. With plans to introduce new-age water-soluble fertilizers in India by FY26, we are focused on enhancing crop yields and soil health using organic bio-chain technologies. Over the next five years, we will expand precision agriculture tools like AI-powered soil analytics and drone spraying to make advanced farming accessible to smallholders. With operations expected to grow into markets like Korea, Agrifields is set to shape agriculture trends by promoting tech-enabled, climate-smart, and scalable solutions for a more resilient and sustainable future.
Q. As a leader in sustainable agri-innovation, what message would you like to share with young entrepreneurs or policy-makers in the agri-tech space?
A:Embrace innovation with purpose. Sustainable agri-tech isn’t just about yield; it is about restoring ecosystems, empowering farmers, and securing food futures. Young entrepreneurs and policy-makers must collaborate, invest in climate-smart solutions, and prioritize long-term impact. The future of agriculture lies in technology that’s inclusive, data-driven, and deeply rooted in environmental and social responsibility.
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