In the world of social impact and innovation, collaboration often serves as the cornerstone of transformative change. Dr. Senthil N.S. Kumar, CEO of the Association of People with Disability (APD), and Mr. GNV Subba Rao, Global Head of Operation Centers and ABB Innovation Center, India, exemplify this principle through their joint efforts to launch Rehabilitation on Wheels (RoW). This groundbreaking initiative aims to bring critical rehabilitation services directly to underserved communities, dismantling the barriers of accessibility that disproportionately affect individuals with disabilities and elders from unreachable geographies. Together, APD and ABB have created a powerful model of inclusion and empowerment, combining grassroots expertise with corporate ingenuity.
In this exclusive interview, Dr. Kumar shares APD’s vision and challenges in executing the RoW initiative, offering insights into the program’s far-reaching impact. Complementing this perspective, Mr. Rao highlights ABB India’s pivotal role in conceptualizing and supporting the initiative, aligning it with their broader goals of diversity and inclusion. The dialogue sheds light on how public-private partnerships can address pressing societal issues while fostering sustainable change. Through their unwavering commitment, both leaders exemplify the power of strategic collaboration in creating a more equitable and inclusive society.
Interview with Dr Senthil N.S Kumar, CEO, APD
Q. What inspired APD to launch the Rehabilitation on Wheels initiative, and what challenges did you face in making this vision a reality?
A. Rehabilitation on Wheels was inspired by the urgent need to address the lack of access to rehabilitation services in rural and underserved areas. Many individuals with disabilities, especially those in remote locations, face significant barriers—both geographic and financial—that prevent them from accessing therapy, assistive devices, or consultations. The Association of People with Disability (APD, India) saw an opportunity to bridge this gap by taking these critical services directly to their doorsteps, enabling people to lead more independent and dignified lives.
The journey wasn’t without challenges. Reaching remote areas required meticulous logistical planning, particularly in places with poor infrastructure. Setting up a mobile rehabilitation unit was resource-intensive, requiring significant investments in equipment, vehicles, and trained staff. Initially, there was also a need to educate communities about the initiative and overcome cultural stigmas around disability. Ensuring sustained funding and operational support remains an ongoing effort. However, with the commitment of donors, volunteers, and local communities, this vision became a reality, showcasing APD's dedication to inclusivity.
Q. With 67% of beneficiaries reporting high satisfaction, how do you continuously monitor and evaluate the quality and effectiveness of RoW services?
A. APD uses a structured approach to ensure the quality of Rehabilitation on Wheels services and meet the evolving needs of beneficiaries. Regular feedback from individuals and their families helps assess interventions' effectiveness and identify improvement areas. Community members, including local leaders, often provide valuable insights that shape the program.
Performance metrics such as the number of people served, types of services provided, and outcomes like improved mobility are tracked closely. Periodic evaluations help measure long-term benefits like greater independence and social participation. The team also undergoes regular training to stay updated on rehabilitation techniques, ensuring high-quality service delivery. Technology plays a key role in maintaining detailed records, tracking progress, and analyzing trends. These measures enable APD to adapt and consistently improve, building trust and satisfaction among beneficiaries.
Q. Can you elaborate on how partnerships with ASHA workers and Anganwadi staff have enhanced the program's reach and impact?
A. Collaborating with ASHA workers and Anganwadi staff has been a game-changer for Rehabilitation on Wheels. Their deep connection with local communities allows them to identify individuals in need of rehabilitation services who might otherwise remain unnoticed. They guide families toward the program and ensure continuity of care.
These workers are trusted figures in their communities, which adds credibility to the program and encourages more people to participate. They also help organize beneficiaries during visits, assist with follow-ups, and create awareness about disability rights and early intervention, reducing stigmas and misconceptions.
Through training from APD, they have become long-term allies in disability-inclusive development. Their involvement not only enhances the program's reach and efficiency but also strengthens its sustainability by embedding it within the community.
Q. Are there plans to expand the RoW initiative to other cities or states, and how do you envision ensuring its sustainability over the long term?
A. Yes, APD plans to expand Rehabilitation on Wheels to other regions to reach more individuals in need. However, this requires thoughtful planning to ensure scalability and sustainability. We identify areas with limited access to rehabilitation services and collaborate with local governments and organizations to bridge gaps.
To ensure sustainability, APD focuses on diversifying funding through CSR partnerships, grants, and donations. We also train local staff and health workers, reducing dependence on external teams. Community involvement is key—by empowering local volunteers and establishing monitoring committees, we build ownership at the grassroots level. Technology, like tele-rehabilitation services, helps us reach even more people efficiently.
By continuously evaluating the program's impact and adapting to local needs, we aim to replicate this model in a way that maintains quality and maximizes its impact across the country.
Q. What additional services or technologies are you considering integrating into the RoW program to benefit people with disabilities further?
A. APD is exploring ways to integrate new technologies and services into Rehabilitation on Wheels. For instance, advanced assistive devices, like motorized wheelchairs and modular prosthetics, can significantly enhance mobility and independence. We are also developing digital tools such as apps to guide therapy exercises and track progress remotely. Tele-rehabilitation services will enable individuals to consult specialists virtually, ensuring consistent care even when physical visits aren’t possible.
Awareness and capacity-building efforts are equally important. By training communities on disability management and solutions, we aim to create a more informed and inclusive environment. These enhancements will help us address the diverse needs of people with disabilities while ensuring that the program continues to evolve and make a meaningful difference.
Interview with GNV Subba Rao, Global Head - Operation Centers and ABB Innovation Center, India
Q.What was ABB India's primary motivation for partnering with APD on the Rehabilitation on Wheels project, and what role did ABB play in its execution?
A. One of ABB India’s CSR focal areas is addressing diversity and inclusion within society, focusing on gender diversity, equal opportunities, and empowerment through skills training for women, individuals with disabilities, and ethnic communities.
APD, as a long-term partner, supports individuals with disabilities through interventions in healthcare, education, employment, and advocacy. Rehabilitation on Wheels was conceptualized and designed by ABB in collaboration with APD. The ABB team identified that the biggest challenge for people with special needs, especially in disadvantaged sections of society, was accessibility and mobility, which delayed timely treatment. Disability compounded by poverty made this a pressing issue. ABB helped create a solution to make physiotherapy services more accessible.
Q. How does the RoW initiative align with your broader CSR goals and focus areas?
A. Rehabilitation on Wheels directly aligns with ABB India’s focus on diversity and inclusion by addressing the needs of individuals with disabilities and breaking down barriers to accessibility. It reflects ABB’s commitment to creating equal opportunities and supporting underserved communities.
Q. From ABB India's perspective, how do you measure the program's success, both in terms of direct beneficiaries and the wider community?
A. ABB measures success by tracking the number of beneficiaries served, the types of interventions provided, and the improvements in their mobility and independence. Community-level impact is assessed by increased awareness, reduced stigma, and the broader inclusion of individuals with disabilities. Stakeholder feedback ensures continuous improvements.
Q. What strategies have you used to foster community trust and engagement in underserved areas where the RoW operates?
A. ABB collaborates with experienced partners such as APD, who have deep-rooted relationships with local communities. Programs are designed with input from stakeholders and regularly evaluated to address community needs effectively. This approach ensures trust and acceptability among community members.
The program operates in Bengaluru Urban and Bengaluru Rural districts, including areas like Kothanur, MS Palaya, Yelahanka, Whitefield, Tippunagar, Jakkur, and Srinivaspura, covering institutions such as Autoraja Old Age Home, Preethi Nibhas, and Mother Teresa Missionary Church.
Q. Do you plan to deepen your partnership with APD or initiate similar projects in other regions? If yes, what areas are you exploring?
A. Yes, ABB has expanded its partnership with APD over the years, supporting programs like the Shradhanjali Integrated School, livelihood training, early intervention, and Rehabilitation on Wheels. ABB continues to engage stakeholders to improve program implementation and explore opportunities for similar projects in new regions.
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