GHCL Foundation, the philanthropic arm of the GHCL Ltd, has touched over 1,10,000 lives by the end of FY 22-23 with a focus on agriculture, healthcare, education, and women empowerment. The Foundation primarily follows a need-based approach wherein they carefully choose and design their projects to ensure long-term sustainability, empowerment and self-sufficiency of the communities. They prioritise agriculture and have implemented multiple initiatives like soil testing, micro-irrigation, organic farming, integrated farm management and more. These efforts significantly reduced farmers' input costs and ensured food security for over 1 lakh farmers. They also improved hygiene and dignity for 10 thousand households in marginalized communities through their sanitation program. Under healthcare, one of their major initiatives was cancer detection programs for over 20,000 women in 60 villages.
In this exclusive interview with TheCSRUniverse, Mr. R. S Jalan, Managing Director, GHCL Limited, takes us through their comprehensive initiatives and how they are elevating the lives of communities. He mentions careful selection of partners like HelpAge India, FPAI, FEDCROT, and AIT and nurturing strong collaborations. Besides their successful initiatives, we also get a glimpse of their rigorous impact assessment process that involves financial accountability, community engagement, sustainability, tangible outcomes and third party assessments.
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Q. The GHCL Foundation Trust was established in 2007. How have the social activities of the Foundation evolved over the years in terms of focus areas, scale and impact? Could you highlight some of the significant milestones and achievements during this journey?
A. The GHCL Foundation embarked on its transformative journey in 2007 with a vision to make a positive impact on society through CSR initiatives. Recognizing the diverse needs of communities, the Foundation established a dual-pronged approach, catering to both need-based and demand-based CSR activities. While demand-based CSR responds to specific requests from local communities, we chose to focus more on need-based CSR, driven by a commitment to sustainable and long-lasting change. This approach aimed to address fundamental issues faced by communities and foster holistic development.
In the initial years, the Foundation operated in Sutrapada in Gujarat, mainly around the plant. Over the years, GHCL Foundation has evolved its CSR focus, implementing projects worth Rs 20.83 Cr., honing in on key areas such as women empowerment, agriculture, education, and health. These strategic shifts have allowed us to create a meaningful and enduring impact on the lives of the underprivileged. Today, the Foundation is partnering with close to 7 NGOs, and has earmarked close to 18 Cr. for FY 24 which will impact the lives of more than 1 lakh beneficiaries in Sutrapada and Bada village in Kutch in Gujarat as well as Madurai in Tamil Nadu.
GHCL Foundation recognized the critical role of agriculture in the livelihoods of countless individuals. Given the vast number of people engaged in the agriculture sector, the Foundation prioritized agricultural initiatives. One of its earliest endeavors was conducting comprehensive soil testing to determine soil fertility, empowering farmers with valuable insights to optimize crop growth. Additionally, we initiated the provision of organic fertilizers, a sustainable alternative to chemical inputs, enhancing soil health and environmental sustainability.
One of the noteworthy milestones achieved by the Foundation was its sanitation program in association with the TATA Trust and under the aegis of Swacch Bharat Abhiyan which improved hygiene, enhanced the dignity of marginalized communities and impacted around 10 thousand households. Moreover, we played a pivotal role in solving the soil fertility issue of farmers, reducing their input costs through natural farming methods and thereby ensuring food security. Over 1 lakh farmers benefited from our initiatives in the farming sector.
In the realm of education, GHCL Foundation has been instrumental in providing skill development training and placement facilities, enabling youth to secure better livelihood and contribute to the economic growth of their regions. We have trained and placed over one thousand youths in multiple fields who will contribute towards the growth of the nation. Through these initiatives and strategic shifts, our Foundation has demonstrated a commitment to fostering sustainable development and improving the lives of individuals and communities, illustrating the profound impact that a dedicated CSR approach can have on society.
Q. How does GHCL Foundation assess the needs of the community and determine the focus areas and objectives of its CSR programs? Which areas is the Foundation presently focusing on?
A. Our Foundation has demonstrated a robust commitment to community engagement and needs assessment, positioning itself as a catalyst for positive change through its CSR activities. With a finger on the pulse of the communities it serves, the Foundation teams maintain regular contact with local communities and gram panchayats through field visits. This proactive approach allows them to intimately understand the pressing issues faced by these communities and assess their evolving needs. Active engagement with Self-Help Groups (SHGs) facilitates grassroots insights, empowering them with skills and resources.
Furthermore, the Foundation conducts thorough need assessments, ensuring alignment with community priorities. This strategic approach solidifies the Foundation's focus areas, fostering targeted impact.
Adaptability has been a hallmark of our Foundation's approach. During the onset of the COVID-19 pandemic, we embarked on a mission to enhance healthcare accessibility and conducted health camps that screened over 20 thousand women for cancer detection, highlighting their responsiveness to urgent health concerns.
In the past, GHCL Foundation concentrated on addressing the challenges faced by farmers, offering innovative solutions to enhance agricultural productivity. Recognizing that community needs change over time, the Foundation has realigned its focus areas accordingly. Presently, the priority areas are women empowerment and education.
One noteworthy initiative in this regard is the vocational training institutes, where the number of female trainees surpasses male enrolments. This demonstrates our commitment to bridging gender disparities and empowering women through skill development, thereby fostering economic independence and self-reliance.
Q. In terms of agriculture and animal husbandry, what are the key initiatives undertaken by GHCL Foundation, and how have they contributed to the community's development in these areas?
A. The GHCL Foundation has been a staunch supporter of agriculture and sustainable farming practices, aiming to reduce the input costs for farmers while promoting eco-friendly methods. To achieve this, the Foundation initiated a comprehensive soil testing program to assess soil health and suitability for organic farming in the region. This critical data informed farmers about the potential for organic cultivation and the use of bio-fertilizers, fostering sustainability in agriculture.
We went a step further by actively promoting various innovative farming techniques such as natural farming, zero-budget agriculture, and organic farming among local farmers. These initiatives provided farmers with valuable knowledge and tools to reduce input costs and increase profitability.
Recognizing the importance of animal husbandry, the Foundation facilitated meetings with Krishi Vigyan Kendra to educate farmers about optimal nutrition and food requirements for their livestock. This support improved the well-being of the animals and ensured sustainable practices within the agricultural ecosystem.
GHCL Foundation's agriculture initiatives are transforming farming. Micro irrigation boosts ROI by 38%, reducing water usage. Organic fertilizer support eliminates 60% of chemical inputs, promoting sustainability. Integrated Farm Management saves farmers 59%, enhancing their profitability and sustainability.
Q. Can you provide insights into the impact of GHCL Foundation's health programs on the lives of individuals in the targeted communities? What specific health services and interventions have been provided?
A. The Foundation is dedicated to improving healthcare accessibility for the underprivileged, with a particular emphasis on reaching remote areas. Our healthcare initiatives primarily focus on preventive healthcare and the overall well-being of the local population. One of the cornerstone initiatives is the Mobile Medical Unit (MMU), a vital component of our healthcare outreach. The MMU serves as a lifeline to communities where access to medical facilities is often limited.
As previously mentioned, the Foundation conducted extensive cancer detection camps, screening over 20 thousand women in 60 villages over the span of 3 years (2017- 2020). This proactive approach to early cancer detection has been instrumental in saving lives and raising awareness about women's health issues.
In addition to cancer detection, GHCL Foundation organizes monthly eye camps in the Sutrapada area, ensuring that individuals in remote regions receive essential eye care services. Through Mobile Medical Units and targeted health programs, GHCL Foundation exemplifies its commitment to equitable healthcare, bridging the gap between vulnerable communities and vital medical services in remote areas.
Q. How does GHCL Foundation support education and skill development in the community? Could you share some examples of the educational programs and skill training initiatives undertaken by the Foundation?
A. The GHCL Foundation has made significant strides in supporting education and skill development through a multifaceted approach that spans over a decade. In 2012, the Foundation initiated the Site School Program, which targeted the children of mining laborers, especially those from migrant families who faced barriers in completing their education. This program remains active, ensuring that these children have access to quality education despite their challenging circumstances.
Another noteworthy initiative, Vidyajot, has been running successfully for over a decade. It focuses on counseling parents about the importance of education and the value of sending their children to school. This program has played a pivotal role in reducing dropout rates, particularly among higher secondary students.
Currently, the Foundation's flagship program is skill development training in partnership with the National Skill Development Corporation (NSDC). GHCL Foundation aims to provide skills training to five thousand youth within three years. Courses offered include BPO, Nursing, Sewing, Electrician training and Fitter and fabrication, with plans to expand, include Computer Numerical Controlled (CNC) operator courses.
GHCL Foundation goes beyond youth training. It offers basic computer training to primary and upper primary students at its Vocational Training Institute (VTI) during after-hours, enhancing foundational computer knowledge. These initiatives underline our robust commitment to education and skill development, empowering individuals with the tools and knowledge needed for a brighter future.
Q. As per a recent update, GHCL made a significant impact on the lives of more than 1,10,000 people by the end of FY 2022-23. Can you elaborate on the specific areas where the impact has been most notable?
A. Our Foundation, through its strong commitment, has positively transformed the lives of over 1,10,000 individuals. Focusing primarily on Agriculture & Animal Husbandry, it has revitalized rural communities and the lives of farmers. Additionally, the Mobile Medical Units program has brought healthcare to the doorsteps of those in need, ensuring improved health outcomes for thousands. In education, the Foundation has empowered countless minds, enabling access to quality learning opportunities& skill development and our dedication to women empowerment has been a catalyst for social change, fostering gender equality and economic independence.
Q. GHCL Foundation has recently extended the ambit of its CSR activities in Madurai and Mannapparai. What are the main projects and initiatives that will be undertaken in these districts?
A. GHCL Foundation is making significant strides in Madurai and Mannapparai through a diverse range of Corporate Social Responsibility (CSR) initiatives. The Foundation is fostering a brighter future for adolescent girls and boys through Reproductive Health Education initiatives which serve as a vital endeavor to equip adolescents with knowledge and awareness. This is being implemented in collaboration with the Family Planning Association of India (FPAI). Additionally, we are empowering the youth through Computer Skill Trainings and First Aid Trainings for school going children, ensuring their holistic development. Moreover, parental engagement is emphasized through counseling sessions on the pivotal role of education in shaping their children's lives.
In agriculture, GHCL Foundation is actively contributing to the welfare of farmers by organizing awareness programs on pest and disease management in collaboration with the Department of Agriculture. The Foundation further supports farmers by providing subsidy assistance for the purchase of farm machinery and conducts Soil Testing Camps to aid farmers in selecting the right crops for their farms, promoting sustainable agriculture.
Women's empowerment is another core focus area, where GHCL Foundation provides trainings in Tailoring, Basket Making, and Entrepreneurship for rural women as well as Self-Help Group (SHG) members, empowering them economically and socially.
In the health sector, GHCL Foundation is committed to the well-being of communities. Our Mobile Medical Units bring healthcare to the doorsteps of underprivileged populations. Furthermore, initiatives like Breastfeeding Awareness Programs and Eye Health Camps address critical health issues and contribute to the overall wellness of the communities served.
Q. The Foundation has collaborated with NGOs like HelpAge India, FPAI, FEDCROT, and AIT for its CSR initiatives. What parameters do you use to finalize implementation partners for a project? Do you have any suggestions to elevate the impact of corporate-NGO partnerships in general?
A. We diligently nurture strong relationships with top NGOs, fostering goodwill that paves the way for impactful collaborations. These partnerships are not arbitrary; they are meticulously chosen based on the program's specific requirements and the suitability of the NGO.
While NGOs are crucial in the implementation phase, GHCL Foundation takes on the responsibility of comprehensive program planning, funding, and monitoring. This ensures that every aspect of the initiative aligns with our vision and commitment to making a difference in society. NGOs, thus, become invaluable allies, bringing their expertise and grassroots-level reach to translate ideas into tangible change. Through this harmonious synergy, GHCL Foundation maximizes its impact and creates lasting positive transformations in the communities it serves.
Q. How does GHCL measure and evaluate the impact of its CSR initiatives? Are their specific metrics and indicators used to assess the effectiveness and outcomes of the programs?
A. The GHCL Foundation's commitment to excellence is underscored by its meticulous approach to program evaluation. To ensure the utmost efficiency, we have crafted a set of rigorous success parameters. These criteria serve as essential benchmarks, enabling the systematic monitoring of each program's progress and effectiveness.
These parameters include financial accountability, community engagement, sustainability, and the program's ability to create tangible, long-lasting impact. Regular and transparent assessments based on these benchmarks help the Foundation to adapt, refine, and optimize strategies, guaranteeing that resources are allocated where they can make the most significant difference.
The GHCL Foundation also conducts an annual third-party impact assessment in collaboration with esteemed project partner agencies, including HelpAge, Swadeep, CSPC, TATA Trust, and Gujarat Green Revolution Company. This comprehensive evaluation ensures transparency, accountability, and the effectiveness of our initiatives, driving positive change in communities.
Q. How does GHCL ensure the long-term sustainability of its CSR projects and programs, especially in terms of community ownership and self-sufficiency?
A. The GHCL Foundation is dedicated to ensuring the sustainability of its diverse projects, empowering communities and promoting environmental stewardship. In the field of agriculture, the Foundation's focus extends beyond immediate gains; it aims to make farmers self-sufficient. Through innovative farming practices, access to modern technology, and agricultural training, farmers gain the skills and knowledge needed to thrive independently.
In education and skill development, the Foundation strives to create lasting impact. By providing quality education and vocational training, it equips individuals with the tools for long-term success, breaking the cycle of poverty.
In the realm of environmental conservation, GHCL Foundation's distribution of over 5 lakh saplings underscores its commitment to reforestation and a greener planet. Collaborations with government initiatives, such as drinking water projects and promoting greenery, demonstrate a holistic approach to environmental protection.
The Foundation plans for expansion on a larger scale reflect its dedication to enhancing both the environment and society. By scaling up existing efforts and embarking on new projects, GHCL Foundation continues to be a force for positive change, creating sustainable, transformative impacts for generations to come.
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