In today's world, ensuring access to clean and safe drinking water remains a pressing challenge for many communities. Wahter, a forward-thinking force in the marketing landscape, is at the forefront of tackling this issue through innovative solutions. Collaborating with organizations like boAt and the Shoobhi Foundation, Wahter not only prioritizes sustainability and environmental responsibility but also exemplifies corporate social responsibility.
In this enlightening interview with TheCSRUniverse, Mr. Amitt Nenwani, Co-founder of Wahter, provides insight into the company's multifaceted role in providing clean water access to communities across Delhi NCR. He details Wahter's approach as a distribution partner, ensuring accessibility through specialized carts and 100% recyclable bottles. These bottles, featuring designated advertisement space, not only generate revenue for Wahter but also promote brands while contributing to the societal goal of clean water provision. He also discusses Wahter's innovative pricing strategy, fostering brand recall, societal alignment, and social impact through affordable water access and CSR integration.
Beyond its direct contributions, Wahter's dedication to responsible water usage and waste management serves as a model for other corporations. Mr. Nenwani also explores Wahter's future collaborations with NGOs and local communities, including initiatives such as water purification systems and rainwater harvesting projects.
Dive into the full interview below to discover Wahter's long-term vision for addressing clean water access challenges and fostering a sustainable water management future in India.
Q&A
Q. How does Wahter plan to contribute to the initiative of providing clean and safe drinking water to Delhi NCR communities in collaboration with boAt and Shoobhi Foundation?
A. In response to the collaboration with boAt and Shoobhi Foundation, we attribute the privilege of being a distribution partner, delivering clean and safe drinking water in 100% recyclable bottles to Delhi NCR communities. The distribution will be done through specialized carts and strollers to make sure to reach the locals & provide clean water as a fundamental human right rather than a privilege. Our approach is not just limited to ensuring access to clean drinking water but also addressing environmental concerns associated with discarded bottles.
Q. Can you elaborate on Wahter's role as an expert and knowledge partner in illustrating the importance of hydration for this initiative?
A. As Wahter, we play a crucial role in promoting the importance of hydration for this initiative. We highlight the significance of safe drinking water for health, especially within local communities. By leveraging the partnerships with boAt and the Shoobhi Foundation, we will be able to raise awareness among the masses about the benefits of hydration. Additionally, we offer brands the chance to advertise on our water bottles, ensuring widespread visibility which directly supports our goal of providing safe drinking water to everyone. Overall, our expertise lies in advocating for hydration and finding innovative ways to ensure access to clean water for all.
Q. How does Wahter's decision to use 100% recyclable plastic bottles align with the brand's commitment to sustainability, and could you provide insights into the strategy employed to minimize the environmental impact of plastic production and transportation within this initiative?
A. Wahter's choice to use 100% recyclable plastic bottles aligns with its sustainability commitment, exemplified through a collaboration with Scrapbuddy. Wahter’s strategy to minimize plastic involves touching the base on the reward system for collection of empty bottles at cart. Further, by leveraging the partnership with Scrapbuddy, we ensure repurposing the bottles to manufacture fabric threads and blocks.
We also minimize our environmental impact by optimizing transportation routes, using energy-efficient manufacturing, and partnering with eco-conscious suppliers. Alongside this, we believe educating consumers about responsible plastic use and recycling is also important. Through these efforts, we deliver clean water while prioritizing environmental stewardship.
Q. Wahter is not only a distribution partner but also a tech-driven brand. How does the user-friendly app enhance the advertising experience for partners, and what insights does it offer through geographic tracking and demographic analysis?
A. Wahter's user-friendly app enhances the advertising experience for partners by providing several features where advertisers can easily upload their brand designs and integrate them with the bottle's label template to visualize the finished product from a 360-degree perspective. Moreover, the tech-based platform enables advertisers to select their target market based on available PIN codes and Wahter's serviceable areas. It's not the end of the process; once the brand advertisement is implemented on the ground, advertisers can monitor the exact location of bottles in various distribution channels through the tracking feature. Advertisers can also track order history and the status of live orders through the dashboard to strategize the advertisements, further enhancing their advertising strategy.
Furthermore, Wahter facilitates sharing advertisers' QR codes and offers on the packaging of the bottles to maximize engagement opportunities. As Wahter expands its presence, initially in Delhi NCR, advertisers can leverage these features to reach the target audience more effectively. At the same time, the brand handles printing, labeling, and distribution logistics, making it completely hassle-free for all brands who opt for the facility.
Q. Wahter's unique pricing strategy of ₹1 for a 250 ml bottle is quite remarkable. How does the brand manage to provide affordable packaged water without compromising on quality?
A. Wahter's strategy of offering advertorial space on water bottles for brands at as low as ₹10 per bottle enables us to provide affordable packaged water without compromising on quality. This innovative approach not only generates additional revenue but also offsets production costs, enabling us to maintain a low price point for consumers. By leveraging this cost-effective advertising method, we ensure the sustainable execution of our water distribution strategy while simultaneously granting complete access to safe drinking water. This synergistic approach demonstrates our commitment to affordability and accessibility without compromising on the quality of our product.
Q. Given Wahter's commitment to affordability and accessibility in providing clean drinking water, how does the brand ensure inclusivity for economically disadvantaged communities in the distribution and access to its packaged water solutions?
A. Wahter ensures inclusivity for economically disadvantaged communities by targeting distribution to areas with higher concentrations of such communities. With alignment with the same, our affordable pricing strategy makes our packaged water accessible to individuals from all socio-economic backgrounds.
Also, collaboration with NGOs like the Shoobhi Foundation and other community organizations facilitates distribution in these areas, while outreach programs raise awareness about the importance of clean drinking water. This works really well for us to accomplish our goal.
Q. How is Wahter engaging with communities to promote responsible water usage and waste management alongside providing clean water access?
A. Wahter is actively engaging communities to promote responsible water usage and waste management alongside its clean water access efforts. Through educational campaigns, NGO partnerships, and community engagement events, Wahter raises awareness about water conservation and recycling practices. Product innovation sees Wahter using 100% recyclable materials for its bottles and allocating space for water conservation messaging. Integrating these efforts into its corporate social responsibility initiatives, Wahter supports local projects and implements sustainable business practices. By fostering a culture of environmental stewardship, Wahter aims to ensure a sustainable future for all.
Q. Can you share any measurable outcomes or data showcasing the positive environmental impact of your initiatives so far?
A. While we are enthusiastic about the positive impact we aim to achieve through clean water distribution, it's important to note that we are still in the process of implementing the roots. As we are in the initial phase, we are expecting at least a time of 6-10 months to transparently share any relevant data showcasing the positive environmental impact of our initiatives.
Q. Beyond bottled water, is Wahter exploring collaborations with NGOs or local communities to implement more long-term solutions for clean drinking water access, such as water purification systems or rainwater harvesting projects?
A. While Wahter has initiated a few partnerships in the realm of clean drinking water access, we maintain an open stance towards future collaborations that align with our mission and values. Although further collaborations are in the pipeline, we are cautious about expanding partnerships beyond our current focus. Our commitment lies in supporting initiatives that benefit the cause we advocate for, and any potential collaborations will undergo a thorough evaluation to ensure they align with Wahter's strategic objectives. We are dedicated to effectively addressing challenges related to clean drinking water access through meaningful and impactful partnerships.
Q. Are you exploring alternative, more sustainable water packaging solutions for future initiatives, or is focusing on 100% recyclable plastic your long-term strategy?
A. While our current approach prioritizes 100% recyclable plastic, we acknowledge the importance of sustainability and intend to incorporate more environment-friendly options into our long-term strategy. At Wahter, we are deeply committed to aligning our practices with the Sustainable Development Goals (SDGs) set forth by the United Nations. These goals encompass a broad range of objectives, including clean water and sanitation (SDG 6), responsible consumption and production (SDG 12), and climate action (SDG 13). By focusing on recyclable materials, we contribute to SDG 12 by reducing waste and promoting circular economy principles. However, we recognize the need to continually innovate and explore alternative solutions that further align with these goals. As we evolve, we assure our consumers that we will prioritize sustainability, aiming to minimize our environmental impact while delivering the highest quality products.
Q. How does Wahter plan to address challenges in clean drinking water, sustainability, and accessibility, contributing to a more sustainable water management future in India?
A. At Wahter, we see challenges as opportunities to make a lasting impact. Through our thorough research, we have identified the major challenge of accessibility and affordability of safe drinking water. To overcome these challenges, we are using eco-sustainable solutions where we prioritize clean water distribution in 100% recyclable water bottles through strollers and specialized carts and awareness about the importance of hydration and water management. Further, by leveraging partnerships to align with our mission, we're not just addressing problems – we're shaping a brighter, more accessible future for all.
