Floweraura, a leading retailer known for its wide range of gifts, has recently embarked on a heartwarming collaboration with the Aravani Art Foundation. This unique partnership aims to uplift and celebrate trans artists, providing them with a platform to showcase their talent and promote inclusivity in the art world. The collaboration culminated in a special event where art enthusiasts and supporters gathered to appreciate the vibrant and diverse artworks created by trans artists. TheCSRUniverse had the opportunity to interview Shrey Sehgal, Co-Founder- Floweraura, who shared valuable insights into the collaboration and Floweraura’s commitment to diversity and inclusivity.
Q&A Highlights:
Q. What inspired Floweraura to prioritise diversity and inclusivity in its operations and initiatives? How do you incorporate diversity and inclusivity in the range of products and services you offer?
Floweraura is committed to promoting diversity and inclusivity in its operations and initiatives as part of its core values. The collaboration with the Aravani Art Project reflects our dedication to uplifting trans artists and creating opportunities for ALL. We incorporate diversity and inclusivity in our range of products and services that celebrate different cultures, traditions, and identities, ensuring everyone feels valued and represented.
Q. Could you elaborate on the partnership with the Aravani Art Foundation as a CSR initiative? How does this collaboration align with Floweraura's values and objectives regarding diversity and inclusivity?
Mother Nature doesn’t discriminate. She nurtures all without any bias or discrimination. All the plants in nature are unique and bloom individually at their own pace. It is the diversity in which Mother Nature finds her beauty and strength. FlowerAura as a brand finds infinite inspiration in the bountiful embrace of Mother Nature. Just like her, we believe in a world free from biases and discrimination, where every individual is nurtured and allowed to bloom at their own pace, to “Bloom with PRIDE”. Our partnership with the Aravani Art Project as a CSR initiative exemplifies our values of embracing diversity, promoting inclusivity, and standing proud with the Trans community as we strive to foster a more inclusive and equitable society through our initiatives.
Q. What steps has the company taken to ensure that its collaboration with the Aravani Art Foundation is a platform for promoting acceptance and empowering trans artists? How does Floweraura actively support their growth and empowerment?
Floweraura has taken several steps to ensure that our collaboration with the Aravani Art Project serves as a platform for promoting acceptance and empowering trans artists. We provide a safe and inclusive space for the artists to express themselves through their art, free from any discrimination or prejudice. Additionally, we actively support their growth and empowerment by promoting their artwork through our platform, and organising exhibitions, where the entire proceeds go to the Aravani Art Foundation, thereby helping them achieve financial independence and recognition for their talent.
Q. How does Floweraura foster an inclusive work environment for its employees?
Floweraura is committed to fostering an inclusive work environment for its 160 employees. We prioritize diversity and inclusion by implementing policies that promote equal opportunities, respect, and open communication. We celebrate and embrace individual differences, encourage collaboration and teamwork, and provide training and resources to promote awareness and understanding of diverse perspectives. This ensures that all employees feel valued, respected, and have a sense of belonging within the organization.
Q. In what ways does Floweraura demonstrate its commitment to the trans community beyond the collaboration with the Aravani Art Foundation? Are there any ongoing initiatives or future plans to further support and celebrate the trans community?
Floweraura demonstrates its commitment to the trans community beyond the collaboration with the Aravani Art Project through ongoing initiatives and future plans. We actively seek partnerships with organizations that support the trans community, provide employment opportunities, and contribute to their empowerment. We are working towards creating a more inclusive and diverse workforce by implementing inclusive hiring practices and providing a supportive environment that respects gender identities. Additionally, we are exploring the possibility of launching products specifically designed to celebrate and support the trans community, further promoting inclusiveness and acceptance.
Q. Please share your long-term goals and strategic plans specifically related to diversity and inclusion.
Floweraura's long-term goals and strategic plans related to diversity and inclusion include:
- Building a Diverse Workforce: We aim to foster a diverse and inclusive workforce by implementing recruitment and hiring practices that prioritize diversity, including outreach efforts to underrepresented communities and implementing diversity training programs for our employees.
- Supplier Diversity: We are committed to partnering with diverse suppliers, including businesses owned by individuals from marginalised communities, to ensure a diverse and inclusive supply chain.
- Community Engagement: Floweraura plans to actively engage with communities and organisations that promote diversity and inclusion. This includes ongoing collaborations with initiatives like the Aravani Art Project and supporting local community events that celebrate diversity.
- Education and Awareness: We will continue to invest in education and awareness initiatives within our organisation and externally to promote understanding, respect, and acceptance of diverse cultures, identities, and experiences.
By incorporating these goals and strategic plans into our brand's operations, Floweraura aims to create a more inclusive environment and contribute to building a society that values and celebrates diversity in all its forms.
